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Communication with your customers via the mobile can be a way of controlling, costs, reducing overhead and bringing value added services to your customers.
Sony Ericsson

Sony Ericsson Mobile Communications offers two different mobile content services: fun & downloads and PlayNow™. The entry points for Fun & downloads is through WAP and WEB http://www.sonyericsson.com/fun/, pages. Content includes 3D games, ringtones, Video and images. PlayNow™ is easily accessed via a preconfigured key on Sony Ericsson mobile phones. Ericsson IPX is currently providing the connectivity and billing for these services in 15 different markets.

Red Cross

The Red Cross, one of the largest charity organizations in the world uses an IPX solution, developed in cooperation with Swedish network operators, for fundraising. This unique solution makes the Swedish Red Cross one of the first Charities to accept donations from the mobile phone.  IPX provides a simple interface which makes it extremely easy for mobile phone users to donate money and to put the donations on their mobile phone bills.

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