Where are you? One of the most common opening phrases when calling someone on their mobile phone. Knowing the location of someone or something is often very valuable information. By using mobile network information, IPX Location reveals the location of any mobile phone within selected networks.

IPX Location enables your company to create location based services on information received from the mobile network. These services cover a broad spectrum limited only by your imagination with the common denominator being their importance to users.  With location as a feature, many existing mobile services can be enhanced and new ones introduced.  Services like Social & Communities, advertising & media, traffic & fleet management and Security. Available in Norway, Sweden and soon UK and Germany.

The IPX Subscriber Information service offers three different solutions for locating and identifying mobile phones, depending on mobile network functionality.

IPX Location – Provides location data, which in large cities can be accurate from 50 to 100 meters. Ericsson IPX acts as a broker of this information by using connections with the network operators. This type of service requires a strict privacy policy towards the mobile subscriber.

IPX Identification – This service is used by content and services providers to identify consumers during browsing of a WAP/Web site. This consumer identification can be used in a mash-up scenario in conjunction with other IPX services.

IPX Mobile Lookup – Enables IPX customers to locate a phone on most GSM networks worldwide. By specifying the network location where a handset is present, companies can offer value added services and create fraud control applications which would use the location data.

Location-based services are highly valuable to mobile phone users. Social media, directory information, fraud protection, local advertising, media portals and many more services depend on mobile operators’ location information. You can tap into that powerful resource with Ericsson Internet Payment eXchange Location to create new services or enhance existing ones.