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Mobile Internet sets new record
January 22, 2004
November marked a high point for Mobile Internet access with a record 947 million Wireless Application Protocol (WAP) pages viewed, the MDA reported. This pushed the total for the year over the estimated 8 billion to 8.2 billion hits, with figures for December still to be counted.
As more services and applications for WAP/GPRS-enabled phones become available, consumers are increasingly accessing the net on their mobile phones.
The MDA says many subscribers went online to download polyphonic ringtones of popular songs and also used their phones to play games, get news and gossip, and access information services for cinemas, restaurants and pubs.
Colorful and user-friendly
Analysts attribute last year's success to the availability of newer phones with sharp, colorful screens and user-friendly interfaces. It is predicted that as the public becomes more confident with 2.5 and 3G technologies and phones, demand for Mobile Internet services will continue to grow.
Last year was also rung out with a record 111 million text messages sent in one day, from New Year's Eve to New Year's Day, on the four largest GSM networks in Britain. This figure is nearly twice the daily average for 2003 and an increase of 8% on the previous year.
The record number of messages confirms that text messaging is increasingly seen as a heartfelt, personal and inexpensive way to greet friends and family on special days.
Mobile telephony experts noted that picture messaging was on the rise as well, as consumers took advantage of the features offered by newer phones. Analysts are optimistic that mobile phone services and usage will continue to grow throughout 2004.
