More than 82 services are offered within the 3G framework, with one of the most attractive ones being the ability to have video conversations between two camera mobiles or through a camera mobile and a PC with webcam. And for those heavily addicted to football, "La Liga" can be followed on the mobile screen.

Calero says residential clients especially are showing great interest in video-related services; for example video conversations, video messages and streaming. "The end user, whether a private or business client, gains clear benefits from 3G: higher speed, better capacity and improved image and sound quality," he says.

"Companies are especially attracted to high-speed data transmission, which makes internet, e-mail and corporate intranet easily accessible through mobiles."

As Spanish subscribers gradually get used to the possibilities of 3G, Amena keep on expanding the coverage of their 3G network. Amena has invested EUR 120 million and, by the end of this year, 33 percent of Spaniards will be covered, including 25 of Spain's largest cities. At the end of 2006, 91 percent of the population will be covered. On a five-year basis, Amena expect to invest EUR 1 billion in 3G.

Ericsson has a close relationship with Amena and is the main supplier to its GSM/GPRS network and supplies also an important part of the WCDMA radio access network. Ericsson is also responsible of the complete network's first line maintenance and the sole core network supplier of both Amena’s circuit-switching and packet-switching.

Read more on Ericsson's WCDMA radio access network solutions here.

Visit the Amena homepage here. http://ingles.amena.com/index.html