-
The Company
The Company
- Ericsson is shaping the way the world communicates. Read on to discover more about our company, its history and vision.
-
Thinking Ahead
Tech Talk
- Do you want to know what the Social Web of Things is and how we can benefit? Watch our latest Tech Talk film
Thinking Ahead
- All our insights, research, and discussions are here in one place. Use them for Thinking Ahead.
-
Your Business
- Government
- Transport Industry
- Utilities Industry
- Developer Portal
- Equipment Manufacturers
- Channel Partner Program
Your Business
- Take a closer look at how Ericsson can help your business excel in a rapidly evolving market.
-
Our Portfolio
Our Portfolio
- Find out more about Ericsson’s comprehensive portfolio of innovative products, operator solutions and services.
-
Careers
Careers
- A career with Ericsson offers outstanding opportunities for professional and personal development in a truly global organization.
Managing the "basics" saves money
Service creation and provision, network management and service assurance, charging and revenue management are the basics of an operator's daily work. To make the processes behind these as smooth and cost-efficient as possible, well-functioning telecom management is essential. After all, it is the business tool with which all revenues and costs are managed and controlled.
August 22, 2005
Fredrik Ljungblom, strategic marketing manager at Ericsson's Business Unit Global Services, says telecom management is what enables an operator to manage its customers, services and networks, as well as the relationships between them. "It can be viewed as an operator's eyes and hands; to see how services perform and are experienced and valued by consumers, and a vehicle to implement changes and adapt to new needs and opportunities," Ljungblom says.
Well-functioning telecom management systems and processes can save an operator a lot of money by making its business work more efficiently. It can also become a competitive advantage by allowing short time to market for new, innovative services, and tracking and tuning their performance ensuring a high-quality customer experience. However, many operators have telecom management solution comprising a patchwork of different systems and applications.
The challenge when evolving step-by-step is to make use of or discontinue existing support systems while using new ones to bridge the gaps. Emphasis should always be on enabling new services to be launched faster, to compete in a rapidly changing marketplace.
"Another important consideration when improving telecom management is looking at the organization and then changing the way people work. If you improve the processes and change the systems, people must know what is going on and possibly get additional training on what to do, Ljungblom says.
Ericsson's experience in telecom management combined with its competence in systems integration of both its own and partner products makes it an ideal consultant for this sort of business analysis.
"We know what it takes to integrate telecom management solutions and deliver change projects," Ljungblom says. "Being a technology leader in communications and a world leader in managed services, where we manage networks that together serve more than 43 million subscribers worldwide, gives us first-hand insight into and understanding of how to make the operator's life – and therefore the end user's – more efficient."
Until recently, all telecom management systems have been unique to the telecom industry. But today, standard business systems are becoming so mature that they can be applied in different industries. Ericsson advises its clients to choose standard cross-industry business systems to support functions such as Enterprise Resource Planning and Customer Relationship Management, and to focus on more specialized ones when it comes to telecom-specific matters.
"When these interact, operators will get more efficient support for their end-to-end business processes, while using the functionality of the network to its full potential," Ljungblom says.
