The mobile industry has experienced explosive growth and there are now more than 2 billion subscriptions worldwide. That's a two-fold increase in just three years. But as some markets have penetration of more than 100 percent, where will the next billion come from?
Get your services out five times faster. That’s the message behind Ericsson’s Fast Service Launch. This new concept is aimed at helping you beat the competition by getting services and content to market much faster than before. One operator cut 12 weeks down to two.
Some emerging markets are embracing enriched communication services ahead of more mature, saturated markets. In Nigeria, the operator MTN uses the latest solutions to fend off tough competition.
High-growth markets, such as Brazil, Russia, India and China, experience up to 60 percent growth in subscriber numbers each year. They are ready for next-generation services, but operators are faced with the challenge of how to rapidly expand existing core networks while lowering total cost of ownership.
A delayed launch could cost enormously. And managing a complex technology or building a mobile network is not just another construction project. You need project management on a scale only an experienced telecom supplier can guarantee.
An SMS can be pretty dry, but a human voice adds an emotional dimension. Talking SMS has taken Southeast Asia by storm also by making messaging easy for people who are not familiar with alphabets supported by their mobiles.
In China 3G comes in many flavors – one of them being TD-SCDMA, a technology known as the country’s “homegrown 3G”.
By expanding its GSM portfolio to include a new lower bandwidth, Ericsson is helping operators to keep costs down in developing countries and increase coverage in mature markets.
Young people drive the global telecoms market, and most people buy their own mobile telephones, according to Ericsson Consumer & Enterprise Lab's latest global consumer study.
Slovakia was a late starter with GSM, but is already preparing to take the next step in advanced multimedia services. Showing amazingly high growth numbers, the country's two operators will roll out the first 3G networks in 2006.
Mobile music services were top of the bill in Sweden this summer. A marketing project between Swedish operator Tele2 and Ericsson captured the interest of concert-going crowds.
