This new dotmobi domain is expected to not only benefit customers, but the entire mobile IT industry. For content providers, independent software vendors and application service providers, dotmobi represents an opportunity to expand their markets and reach, and enhance their internet-based services. For operators, dotmobi will mean new opportunities for value-added services, with more traffic in the data channel and a larger revenue stream. Dotmobi is expected to benefit device and infrastructure manufacturers as well, who will find increased demand for both advanced mobile devices and infrastructure updates.
For developers, the most anticipated aspect of the dotmobi package has been the Switch-On! guides; first launched in consultative form at the beginning of February. The guides, designed to ensure the best possible internet experience for the mobile user, have been developed to improve such functions as mobile web browsing, messaging and content creation, as well as network allocation and server usability.
Neil Edwards, general manager of mTLD, describes the guides as “a kind of tutorial for how to develop mobility sites, with common sense do’s and don’ts, and guidelines for best practices. The style guides will help create consistency in the dotmobi product, so that dotmobi can become a trusted signpost for the user.”
Soon, the dotmobi domain may be as well known as dotcom, as more and more people use their mobile phone as their preferred route to the internet. Dotmobi is expected to make the internet more mobile, benefiting developers, operators, providers and users in the process.
