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IMS deployment takes center stage
Magnus Furustam, Ericsson's vice president of IMS Program, will chair a panel discussion on IP Multimedia Subsystem (IMS) deployment and operator experiences at the Broadband World Forum in Paris.
October 6, 2006
The event marks a change in the industry from talking about if IMS will be the chosen standard to talking about experiences from actual deployments. Ericsson has contracts with 26 operators for commercial launches of IMS, making it the world leader in IMS solutions.
Linda Ekener Mägi, IMS marketing manager at Ericsson, is excited about this change. "In the beginning we talked about the business possibilities of IMS," she says. "Now we can talk about delivery and system integration. We are now working as a prime integrator, helping operators deal with interoperability issues and device testing."
Deployment and delivery are key words in the current IMS situation. Ericsson is delivering IMS to both fixed and mobile operators addressing two main market segments: consumers and small-medium enterprises. In the consumer market operators can use IMS to provide new, attractive multimedia services that create new revenue streams. While IMS in the enterprise sphere provides an IP-Centrex service that improves efficiencies and cuts costs for the company. This makes IMS a core component in the Ericsson full service broadband offering, as new attractive services are key to revenue growth and reduced churn.
The overall benefit of IMS for consumers is an attractive and convenient communication experience with the possibility of multi-access of any service, over any device screen: any where, any time.
For instance, a live phonebook will allow consumers to check the status of the person they want to contact before calling, avoiding situations when the person is in a meeting or sending a text message that may not be read.
IMS also gives operators a common service control platform for the full service future, which is more cost optimized and efficient than running different control layers for each function. It is also possible to develop and launch new services with short time to market and no knowledge of the underlying technology, which makes it attractive for third-party application providers.
The Broadband World Forum will be held in Paris from October 9 to 12. Henrik Bavnbek from TDC, Geoffrey Braye from Mobistar, and Franco Cuoco from Alcatel will participate in the panel discussion on IMS deployment.
What is IMS?
IMS is defined by 3GPP/3GPP2 as a new core and service 'domain' that enables the convergence of data, voice and network technology over an IP-based infrastructure. It is the operator's choice for control and service logic for primarily IP/packet-based person-to-person communication but also for person-to-content communication.
