-
The Company
The Company
- Ericsson is shaping the way the world communicates. Read on to discover more about our company, its history and vision.
-
Thinking Ahead
Tech Talk
- Do you want to know what the Social Web of Things is and how we can benefit? Watch our latest Tech Talk film
Thinking Ahead
- All our insights, research, and discussions are here in one place. Use them for Thinking Ahead.
-
Your Business
- Government
- Transport Industry
- Utilities Industry
- Developer Portal
- Equipment Manufacturers
- Channel Partner Program
Your Business
- Take a closer look at how Ericsson can help your business excel in a rapidly evolving market.
-
Our Portfolio
Our Portfolio
- Find out more about Ericsson’s comprehensive portfolio of innovative products, operator solutions and services.
-
Careers
Careers
- A career with Ericsson offers outstanding opportunities for professional and personal development in a truly global organization.
Broadband all the way
Broadband services to a screen of your choice - Ericsson's combined offering of mobile and fixed broadband is called Full Service Broadband and is a holistic solution built on users' needs and demands.
October 9, 2006
The new broadband offering from Ericsson has just been launched and brings all previous offers in the areas of mobile and fixed broadband under one umbrella. The new package means that operators are now able to offer their users broadband anywhere, at any time; a user will be able to access the same services wherever they are.
The message to the industry, and to users, can be summarized in three points:
Any services
Any screen
Anywhere
Telecommunication is no longer just about talking on a phone. It is already possible to send moving images and text. And soon, all content that is carried through networks, such as games, music, films and TV, will be able to be received on different screens, regardless of where you are. With Ericsson's help, all operators will be able to offer their customers many different broadband connection possibilities with the sort of capacity and quality they desire. It is also important for operators to make their networks more cost-efficient to offer the right price to their users and maintain good profitability.
Economic growth, for Ericsson and for operators, can no longer be found in the traditional way - increasing subscriber numbers - but in more advanced broadband services. The point is that while there has been much discussion about more advanced services for mobile services, more thought should instead be given to communication routes being one and the same; in other words, that more and more will be transported through broadband.
"It is a matter of convenience," Johan Bergendahl, Ericsson's Vice President marketing, says. "The user does not care which networks are being used, only that the services work. And in particular, younger generations expect broadband to be wherever they happen to be."
He gives an example: "If you receive a video clip of a goal in soccer sent to your mobile, for example, you will no doubt want to 'move' it to your large TV screen when you get home to show it to the family."
Erik M. Keith, broadband analyst at Current Analysis, believes Ericsson is well positioned in the area.
"The combination of fixed and mobile broadband gives Ericsson a better position than most vendors," he says. "And the name Full Service Broadband is good because the offering consists of everything that both operators and end users are looking for."
Keith sees four major players alongside Ericsson: Alcatel Lucent, Nokia Siemens networks, ECI and Huawei. Bergendahl has a different view: "Alcatel Lucent, with the radio part from Nortel, is the real competitor."
On October 9, the Broadband World Forum opened in Paris, France. This was a four-day event in which Ericsson's comprehensive broadband offering was presented. Almost 400 representatives from all major operators were invited to share Ericsson's vision of the future.
