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Ericsson's message to attendees at the Broadband World Forum 2006 in Paris is that mobility is the new opportunity in the broadband market and an attractive complement to existing services. Third generation operators can leverage their assets by upgrading to HSPA and benefit from the significant growth in broadband.

HSPA is the industry name for the next phase of 3G/WCDMA evolution. It includes improvements to both uplink and downlink performance achieved through an upgrade of existing 3G/WCDMA networks, a step referred to as Turbo 3G. Operators upgrading to HSPA benefit from the significant synergies of one single network that has multi-service capabilities.

Andrei Dulski, marketing manager at Ericsson, says that the ability to always be connected to the internet anywhere and with any device is one of the fastest growing segments of the broadband market. According to Dulski, by building one single network based on 3G/HSPA, operators can capitalize on this growth and achieve invaluable synergies.

However, there are areas in the world with no fixed infrastructure due to cost or the practicality of building such a network. These areas are essentially isolated from the digital world. "If you don't have access to broadband services, you are at a great disadvantage as an individual, business or government entity," Dulski says.

Mobile broadband solutions based on 3G/HSPA are targeting emerging markets in an effort to help bridge this 'digital divide'. The multi-service capability of 3G networks makes it a cost-effective way of delivering mobile services to traditional mobile users, but also non-mobile services such as fixed-telephony or broadband access. "In emerging markets HSPA is enabling the first ever internet connectivity by using 3G networks to deliver mobile services as well as fixed services, such as basic telephony and broadband, in a wireless environment," Dulski says.

Fixed and mobile broadband solutions are complementary to each other in Ericsson's Full Service Broadband offering being launched at the Broadband World Forum, October 9, in Paris. Dulski says that Ericsson's advantage is that it can help any type of customer with any type of technology to succeed with broadband.

At the event, Ericsson demonstrates its Full Service Broadband offering by showing how any broadband service can be delivered to any screen, anywhere. Also, Mikael Bäck, vice president of Ericsson and head of WCDMA Radio Networks chairs a panel discussion on the lessons learned from launching 3G/HSPA into commercial situations.