Television on the small screen is still the talk of the town in Barcelona. But while last year's focus was on how broadcasters would deliver a finished product to users' pockets, this year mobile TV is getting personal.

Matthew Hatton, senior analyst at Yankee Group, says: "3GSM 2007 is all about new forms of video content. Users want to personalize their mobile phone with individualized content."

It is a concept that Judy Gladstone discovered almost three years ago, in 2004. In a project co-funded by the National Film Board of Canada and Canadian company CHUM Television's Bravo!FACT (Foundation to Assist Canadian Talent), for which she is executive director, she began exploring mobile filmmaking.

Gladstone had met telecoms professionals and learned that there was such a thing as a video mobile phone. "I started to think about how I could apply the concept to my job, and about making films that you could broadcast on a mobile phone," she says. "It would be a whole new type of mobile phone content."

Though the budget from the National Film Board of Canada was small, Gladstone convinced one of Canada's most famous filmmakers, Don McKellar, to make a film especially for the mobile phone screen. McKellar then decided to also shoot his film on a mobile phone. He made it in Turkey, and it was called Phone Call From an Imaginary Girlfriend.

Gladstone says the impact was huge, and the reaction was enthusiastic. Her company's two-minute films are made to be shared directly with friends rather than being broadcast on a single channel.

Gladstone says: "It's the content - it's brilliant. We couldn't have imagined the impact of being able to tell a story in two minutes. It doesn't replace feature films; this is something different - and the variety is endless."

The possibilities are great, and now Gladstone is seeing technology advance to help distribute creative material even more quickly.

"I think this will only get bigger," she says. "The evolvement of technology has made film free to watch - you only pay if you want to keep it or share it. The quality will improve and with iPods and so on, the scope will grow. With mobile broadband, I won't have to send a DVD in the mail or ask people to meet me to see my work. I can show them our concept wherever they are."

Gladstone won the Best Made for Mobile Video Service award at this year's 3GSM World Congress.

As Gladstone accepted the award she said: "I especially want to thank Ericsson. This project had not been possible without their help and support." Ericsson has sponsored Shorts in Motion and is continuing to support future projects with Bravo!Fact.

You can view some of the short films on www.shortsinmotion.com