Mikael Bäckström, head of Ericsson's Nordic and Baltic region, says that for this monetization to be successful, it is important that partners from different businesses come together and cooperate to build new ecosystems.

"What is driving development is the digitalization of content, music and film," Bäckström says. "The media industry is searching for new channels and the telecom networks are the best medium for distributing their content. I guarantee you will see new business models developing for telecom, media and content - it's just a matter of time."

Ericsson co-hosted the conference for the first time, together with Google and Telenor.

Daniel Dersén, head of Content and Premium Services at Telenor, presented how his company is helping entrepreneurs mobilize their business. In June 2007, Telenor launched Mobilstart, an easy-to-use plug-and-play platform giving mobile entrepreneurs access to Sweden's 9.3 million mobile subscriptions. Telenor manages the payment system; entrepreneurs keep the lion's share of the services' revenues. In this way, Telenor hopes to trigger a growing market for mobile services in Sweden.

Petri Kokko, Google's country manager for Sweden and Finland, who also participated in a panel discussion together with Ericsson and Telenor, says that the industry needs to move away from traditional value chains and build value networks. "Innovation can come from anywhere," he says.

During the conference, Google announced that for the first time it will offer mobile ads for Google-search users in the Nordic region. Previously, Google's mobile ads were only available in the US, Germany and the UK.

At the end of the two-day event, a SIME jury presented awards to some of the leading interactive entrepreneurs. The award for the best mobile solution went to Sweden's Kiwok for its BodyKom  solution, a service which enables doctors and healthcare personnel to receive electrocardiograms (ECG) over the mobile network.