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  1. 2008 /

January-March 08

January

Operators move into mobile advertising

Until recently, mobile advertising has been the domain of content suppliers, but falling subscriber income and a revenue explosion in mobile marketing are prompting operators to get in on the action.

Networked home shifts hi-tech hot spots

The living room and the bedroom are the new hi-tech hot spots in the home, recent research from Ericsson ConsumerLab shows.

Good things in the pipeline

The 2008 GSMA Mobile Innovation Awards are part of the upcoming Mobile World Congress in Barcelona, of which Ericsson is a sponsor. For the winners, it is a springboard to greater things - and for Ericsson, it is an opportunity to keep a finger on the pulse.

Cellcom buys mobile TV solution

To maintain an edge in a competitive market, Cellcom, Israel's leading 3G operator, required the best mobile TV solution from a trustworthy vendor.

French deal with great potential

A new deal between Ericsson and French broadcaster TDF could mean far more than a collaboration within TV, according to Eric Troussard, key account manager at Ericsson, France.

Thinking beyond traditional business models

The focus of telecoms for the last 100 years has been on the rich third of the world - now that is about to change.

Rescue services improve in major cities

Metropolitan Swedish Rescue Services will now be able to react more quickly and efficiently with the advanced resource management handling provided by Ericsson's CoordCom 4.1.

MBMS tests a success

In a bid to set the stage for the adoption of the Multimedia Broadcast Multicast Service (MBMS), Ericsson has performed successful interoperability tests for MBMS with chipset and user equipment vendors.

Trial success paves way for LTE

The successful outcome of proof-of-concept trials in November bodes well for ecosystem growth and puts the Long-Term Evolution (LTE) standard on the fast track to commercial use.

The birth of a good idea

Rwanda is part of a successful initiative aimed at ending poverty through the Millennium Villages project. With Ericsson m-learning solutions, future generations may now get a safer start in life.

Mobile music aiming for the high notes

Despite all the fuss, wireless operators, handset makers and music distributors have yet to hit the jackpot when it comes to mobile music.

Sharing is music to consumers’ ears

Music consumers and artists are forging a business model built on sharing and a sense of personal engagement. Companies must accommodate this new reality to maintain the mobile-music market's rapid growth.

Hosted music makes good business sense

Hutchison 3 Scandinavia has developed one of the world's most successful mobile-music offerings. So why would 3 award Ericsson the contract to host and develop its music service?

Advertising completes mobile media scene

Ericsson sees advertising-sponsored content as a key funding element that, together with a rapidly-growing mass market, is making the business case for mobile multimedia services.

February 1-13

Mobile broadband a public safety booster

Ericsson will shine the spotlight on its commercial broadband technologies for national security and public safety (NSPS) operations at the upcoming Mobile World Congress in Barcelona.

Three of a different kind

What could a carpenter in Nigeria, a mid-level manager in Frankfurt and a fashionable teenager in London possibly have in common? One thing: They are all consumers who Ericsson's customers need to accommodate. You can meet them at the GSMA Mobile World Congress in Barcelona February 11-14.

The latest advances on show in Barcelona

Ericsson will conduct demos of the latest developments in television, mobile broadband and energy efficiency, including several world firsts, at the Mobile World Congress in Barcelona, Spain, from February 11 to 14.

Higher productivity just one click away

Workers will soon be able to move seamlessly from a chat on their computer to a voice conversation on their mobile, saving companies time and money. Voice messages may also become a rarity.

Racing boat named in Barcelona

The first of the Ericsson boats that will participate in Volvo Ocean Race 2008-2009 was officially given its name yesterday.

Ericsson rewards innovation

To boost innovation and recognize excellence – that is the purpose of the Mobile Innovation Awards at the Mobile World Congress in Barcelona.

This year’s winners have been announced.

A killer application for HSPA

To manage their personal and professional life, business users need ubiquitous mobile broadband access. High Speed Packet Access (HSPA) radio access now gives them what they need all over the world.

Ericsson rewards innovation

To boost innovation and recognize excellence – that is the purpose of the Mobile Innovation Awards at the Mobile World Congress in Barcelona. This year’s winners have been announced. 

HSPA modules into Lenovo notebooks

In just one year, Ericsson's mobile broadband module has attracted great attention from the PC industry. Lenovo, a leading PC maker, has now signed a deal to include the modules in their products.

Turn content challenges into profit

For mobile network operators, offering quality content could be a complex business and a technical nightmare. That was before Ericsson launched its Operator Payment and Connection Services based on IPX.

True multi-standard RBS unveiled

Ericsson today revealed a new revolutionary radio-base-station family at Mobile World Congress. The compact, modular design promises to make operators’ investments future-proof.

Television turns individual

Future TV consumers will want their TV experience to be personal and interactive, available anytime, anywhere, and on any device.

Consumers want their Mobile TV

A joint consumer behavior study by Ericsson and CNN reflects the strong demand among consumers for mobile TV applications on their phones.

Rise of the digital native

A new group of consumers is radically changing user behavior as we know it, but also offering new business opportunities. Now is the time to get to know the digital natives.

Getting a Mobile TV launch right

The public response to mobile TV services has been lackluster, yet some companies have high penetration levels. So what are the key ingredients of a successful launch?

In symbiosis towards consumer insight

The telecommunications industry is more dynamic than ever, and consumer insight is crucial. Ericsson works closely with its customers to optimize consumer segmentation.

First Consumer Push E-mail deal won in India

Ericsson has signed its first hosting contract ever for a new Consumer Push E-mail service with Maxis in India, whose customers soon can send and receive e-mails via SMS and MMS.

Bridging worlds with IMS

Internet protocol Multimedia Subsystem (IMS) can provide a framework for bridging the business models of telecom operators, internet companies, and the media world.

LTE gets a test drive

Long-Term Evolution (LTE) has developed significantly since last year's Mobile World Congress (MWC). At this year's congress, Ericsson hosted the world's first demonstration of an end-to-end LTE solution.

Higher productivity just one click away

Workers will soon be able to move seamlessly from a chat on their computer to a voice conversation on their mobile, saving companies time and money. Voice messages may also become a rarity.

February 13-29

Racing boat named in Barcelona

The first of the Ericsson boats that will participate in Volvo Ocean Race 2008-2009 was officially given its name yesterday.

Creating the mobile ad break

The mobile advertising industry needs to broaden its focus from technological solutions in order to cater better for the needs of consumers and advertising customers.

Reducing fuel cost and emissions

 When Celtel in Uganda wanted to cut costs and expand its network, the operator turned to Ericsson. Celtel is now able to forecast a reduced fuel consumption of around 50 percent.

No reason to wait

Sustainability is at the top of the agenda for most companies in the telecom industry. Ericsson is leading the way.

Creating ambient communication

Social networks such as Facebook have transformed people's online behavior. They may also transform people's use of mobile phones.

Content strategy key for operators

In some areas the revenues from traditional voice and messaging services are in decline, and operators are moving into tapping income from content services such as music, games and television.

Showing how to launch mobile TV

BH Telecom, the biggest operator in Bosnia and Herzegovina, has not yet implemented 3G in its network. But they are still on the verge of launching their first mobile TV services.

Vasaloppet enters the multimedia era

It is the oldest - and one of the longest and biggest - cross-country ski races in the world, inspired by the escape of future Swedish king Gustav Vasa from the troops of Christian II in 1520. Now, in 2008, the Vasaloppet goes multimedia.

Waverman praises Ericsson

A leading expert on telecoms and economics, Professor Leonard Waverman of the London Business School, has reminded Ericsson to be proud of its efforts to spread communications.

Get instant Vasaloppet results via IPX

Fans, friends and families of participants in this year's Vasaloppet, Sweden's most prestigious annual cross-country ski race, can get the latest news thanks to a combination of Ericsson IPX and IBM's solution for tracking the skiers' results.

Ericsson-led research project wins prize

Telecommunications research organization CELTIC supports cutting-edge research projects and has selected the Madeira project, managed by Ericsson Ireland, to receive an award for excellence.

HyC boosts systems integration offerings

Ericsson's acquisition in December of HyC, a Spanish IPTV consultancy and systems integration company, fits well with two strategic areas, says Franck Bouetard, Head of Systems Integration.

March

Joint effort enables rich communication

The Rich Communication Suite initiative is led by operators, handset and telecom vendors who have joined in an effort to facilitate the mobile communication evolution.

TV frequencies open up for mobile communications

The International Telecommunication Union's recent World Radiocommunication Conference granted mobile service providers the opportunity to use spectrum currently used by terrestrial TV networks.

Wireless trend not end of wireline voice

Although US operators are seeing more young customers “cut the cord” and opt entirely for wireless voice, reports of wireline’s demise may be greatly exaggerated.

Consumer insight key to success

To successfully launch data services, operators not only need to get the technology right, they need to understand and manage their customers.

Building a better future

With climate change high on the global agenda, manufacturers constantly need to build on reducing the environmental impact of their products by providing sustainable solutions to customers.

Common standard will spur IPTV market

Providing consumers with an easy to use “plug-and-play” Interactive Personalized TV (IPTV) experience is the goal of a pan-industry initiative in which Ericsson shares a leading role.

More mobile coverage for Lake Victoria

Africa's Lake Victoria region is set to benefit from the extension and upgrading of mobile network coverage, thanks to a collaborative project supported by Ericsson.

Telecoms’ CO2 emissions analyzed

Environmental impact assessments conducted by Ericsson show that less than 0.2 percent of today's global CO2 emissions are caused by mobile telecommunications.

Kick-off for football on mobile TV

A deal between FIFA and Ericsson will bring major football events to your mobile phone in time for the 2010 World Cup.

MINI-LINK gets an upgrade

Ericsson has a new solution for operators to upgrade the installed base of MINI-LINK E nodes to MINI-LINK TN, supporting Ethernet-based transmission and capacity increase.

Saving energy helps cut costs

Ericsson's innovations to improve energy efficiency are great news for operators. As well as reducing environmental impact, they cut operational expenditure and help make communications affordable for everyone.