-
The Company
The Company
- Ericsson is shaping the way the world communicates. Read on to discover more about our company, its history and vision.
-
Thinking Ahead
Tech Talk
- Do you want to know what the Social Web of Things is and how we can benefit? Watch our latest Tech Talk film
Thinking Ahead
- All our insights, research, and discussions are here in one place. Use them for Thinking Ahead.
-
Your Business
- Government
- Transport Industry
- Utilities Industry
- Developer Portal
- Equipment Manufacturers
- Channel Partner Program
Your Business
- Take a closer look at how Ericsson can help your business excel in a rapidly evolving market.
-
Our Portfolio
Our Portfolio
- Find out more about Ericsson’s comprehensive portfolio of innovative products, operator solutions and services.
-
Careers
Careers
- A career with Ericsson offers outstanding opportunities for professional and personal development in a truly global organization.
Networks open up whole new TV world
The evolution of TV puts high demands on network capacity and increases competition. With Ericsson’s Full Service Broadband, operators have many opportunities to differentiate their TV offerings.
Peter Linder, director of Product Management Network Solutions at Ericsson, says the network is the key differentiator for TV. “A world of TV opportunities are at hand for an operator with network architecture that is based on open standards and that provides seamless interoperability between devices and other networks,” he says.
With Full Service Broadband, operators can offer an individual, personalized, interactive and flexible TV experience.
The Individual TV Experience will become a reality with multistream HDTV on demand. A family with several TV screens will be able to watch different programs on different screens at the same time, all with high-definition quality. They will also be able to watch their shows on demand – moving them from prime time to “my time.” “This is a unique opportunity for operators because the legacy alternatives will never be able to offer TV on demand, and today’s ADSL networks are often limited to one channel at a time and standard-definition TV,” Linder says.
Another opportunity for operators to differentiate themselves is to offer personalized TV. Yesterday’s TV consumers are becoming TV “prodsumers.” Operators not only have to deliver network capacity to the user but also from the user. “In the future we will want to send pictures directly from our digital cameras, and video clips in HD from our video cameras,” Linder says. With sufficient upstream network capacity, operators can enable their subscribers to be prodsumers at any time.
With personalized TV, communication and media consumption merge. This also creates opportunities for interactivity. By introducing IMS in the network architecture, operators can make the TV experience a blend of media consumption and multimedia communication.
Linder says it allows you to share your experience. “While watching a TV program, you can see which of your friends are also watching, and then chat with them or send messages,” he says. Interactivity through fixed and mobile two-way networks also allows viewers to participate in TV programs by, for example, sending in comments and footage from their mobile phones in real time.
With a converged fixed-mobile network, TV becomes flexible and can be watched anywhere, on any device and on any type or size of screen. “Today’s society relies on flexibility, and this also goes for how we watch TV,” Linder says. “Just imagine you are watching your favorite football team, the score is even and there are only five minutes left, but you are late for the train. With just one click on the remote you can move the game from your TV at home to your mobile phone and keep watching while you are on the move.
“TV places high requirements on networks, but with Full Service Broadband, operators can differentiate themselves in the market,” Linder says.
