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Broadband – driving growth
The increasing availability of broadband connectivity at home, at work and on the move is shaping the lifestyle of millions of people around the world. Delivered using multiple flavors of technology, broadband is driving innovation in all aspects of life, including travel, shopping, entertainment, education and healthcare.
A segment of the population popularly referred to as Digital Natives is fueling this growth spurt as they discover new ways to stay connected with their communities, create and consume content and invent new ways to learn online. Enterprises are realizing immense productivity gains from a workforce that is connected in new ways, as well as simplifying business processes and delivering enhanced value for their customers. Broadband connectivity and services are also poised to deliver unique solutions to the global issue of sustainability.
Fixed and mobile offerings are complementary because they appeal to different segments of the population. Arun Bhikshesvaran, CTO and vice president of Strategy for Ericsson North America, highlights figures published in the March 2008 issue of the Broadband Trends report, published by the Windsor Oaks Group, predicting that the global fixed broadband market will increase to nearly 590 million subscriptions by the end of 2013 from its current size of 330 million. In North America, fixed broadband subscriptions are expected to reach 100 million by 2013, growing from the current 74 million subscriptions, and according to a WCIS forecast there should be approximately 200 million mobile broadband subscriptions in the US in 2013.
“Fixed and mobile solutions for delivering broadband will continue to coexist,” Bhikshesvaran says. “Fixed broadband based on deep fiber access technologies will have the advantage in terms of access speed per user and be more suitable for video and large screens, while mobile broadband will add the anywhere, any-time advantage.
“Understanding the requirements for next-generation service delivery and translating them into an architecture that delivers them efficiently requires in-depth knowledge of network technologies, their evolution and end-to-end integration, and expertise in interoperability.”
The delivery of broadband services for people at home, in the workplace and on the move is creating new revenue streams for service providers. Profitable delivery of such services requires the deployment of networks capable of scaling progressively while providing attractive total-cost-of-ownership characteristics over their lifetime.
“At the forefront of meeting these requirement is Full Service Broadband architecture – a unique collection of technology components and associated services designed to deliver ubiquitous broadband connectivity and enable compelling experiences for people and enterprises,” Bhikshesvaran says. “Ericsson Full Service Broadband architecture provides critical components for scalable IP networks covering device ecosystems, broadband access, transport, control, applications, charging, services and operations management.”
