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- 2009 /
- April-June 09 /
Gains for Tower Tube in Middle East
On the edge of Riyadh, Mobily has deployed the first of what could be many more self-cooling Tower Tubes in Saudi Arabia.
May 20, 2009
Khaled Joidan, project driver and account manager for the Tower Tube project, says Mobily announced the Tower Tube deployment on April 18 – the first operator in the Middle East to use the groundbreaking solution. “Mobily has always been perceived as an innovative operator driving such initiatives in the kingdom,” Joidan says.
He says that this breakthrough paves the way for a wider success for Ericsson’s sustainable and energy-efficient solutions. “The Tower Tube deployed in Riyadh is just an excellent start.”
The Tower Tube’s ability to broadcast over wider distances helps Mobily reduce its capital expenditure (capex) in such a large country. “With a footprint one-third the size of a normal radio base station, it also reduces land rental costs,” Joidan says.
Moreover, in deploying the Tower Tube, Mobily has helped introduce an enhancement to Riyadh’s skyline. “Now we will have a tower that is beautiful and it looks nice in the city,” he says.
Joidan adds that as part of its contract with Mobily, Ericsson can show the site to other customers, as the Tower Tube has generated a lot of interest. “Immediately after we finished building it, Mobily got coverage in eight newspapers, and now other operators have begun asking for it.”
Mobily also entered the Riyadh Tower Tube into a government-sponsored competition for the best telecommunications tower design.
With more operators placing a premium on cutting energy consumption and environmental sustainability, Joidan says the Tower Tube has a promising future in the Middle East.
“Mobily is serious about this project; they see it as a breakthrough for the environment,” he says. “We expect to build good market penetration for this type of business.”
