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Roadshow hits the information superhighway
The Ericsson Roadshow, screening solutions from across the company’s portfolio, is hitting the information superhighway with a virtual tour, giving customers around the globe a taste of Ericsson technology.
July 27, 2009
While the real truck travels between countries, the virtual tour gives visitors a 365-degree panoramic view of the truck’s interior at www.ericsson.com. Information about the different topics is shown on animated screens.
Jens Karolyi, VP Marketing and Communication at Market Unit Northern Europe, says customers appreciate Ericsson’s efforts in bringing its full portfolio to their doorsteps. “For the customers who have not been able to visit the real truck, the virtual tour is a great alternative.”
The roadshow was launched in Copenhagen, Denmark on April 20. By early July, the Ericsson truck will have made 16 stops in ten countries. By the end of 2009, it will have visited 20 European countries.
Peter Källgren, event manager at Group Function Sales & Marketing, says the roadshow’s huge success has prompted China to order an identical truck for a regional tour there.
“The roadshow will make its debut at the PT Expo in Beijing in mid-September and end its tour at the world Expo in Shanghai in May 2010. India will also start up a lighter version of the roadshow in October,” Källgren says.
“Taking the roadshow to customers’ premises makes it possible to reach out to different management levels and other people within customers’ organizations in an informal setting that facilitates open dialog.”
Karolyi says a customer survey carried out as part of the roadshow shows just how highly it is regarded by Ericsson’s customers.
“Some 99 percent of respondents would like an invitation to visit when the roadshow returns in September, while 50 percent are actually interested in following-up on things immediately,” Karolyi says.
“We can engage the customer in new ways with activities prior to, during and after the roadshow, which creates new opportunities. We are able to really take time to meet with customers, analysts and associations at this event.”
