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Ericsson Global
April-June 08 
April
More than 60 bright young people competed at Boston University on March 28-29 to work out a strategy and technology solution to a multimedia business challenge presented by Ericsson.

A recent demonstration of Ericsson's end-to-end HSPA technology enabled speeds of up to 42Mbps at the CTIA Wireless 2008 event in Las Vegas - a world first for Ericsson.

Promising high speeds, low latency and prodigious capacity, the Long Term Evolution (LTE) of 3G networks is generating a buzz in the tech media world.
For the hundreds of telecoms at the MIPTV Featuring MILIA event on April 7-11, there is a vast offering of mobile TV content from which to choose, and a chance to keep an eye on some critical trends.

Swisscom is standing by its decision to invest in IPTV to keep competition at bay. A year after the leading Swiss telecom provider launched the service, IPTV is well on target. But Swisscom knows it cannot rest on its laurels.

Initial euphoria over new services can quickly dissipate if they fail to meet end-user expectations. Operators have to start gauging user value to ensure quality is delivered all the way.

Peer-to-peer traffic is a growing concern for operators. A new Ericsson white paper outlines solutions that both resolve the problem and create new business opportunities.

A new end user study examining the effects of mobile communications on small businesses in northern India was presented in March following Professor Leonard Waverman’s (London Business School) seminar at Ericsson on the impact of broadband on economic growth.

Ericsson is powering its mobile base stations in India with biofuel, as part of a joint pilot project to develop locally produced, reliable and low-carbon fuel sources.

Ericsson’s performance in delivering tangible social and environmental benefits through its core business across the world is reported in its annual Corporate Responsibility Report, which is now available.

Indonesian operator PT Telekomunikasi Selular (Telkomsel) is the first operator to deploy Ericsson’s pioneering energy-saving solution to provide coverage to remote and rural areas in Indonesia.

 

May

Mobile music has become very popular in recent years and operators are constantly looking at different ways to enhance the service they provide to users. The streaming of music and providing a personalized service to customers are priority areas for the mobile music industry. 

As mobile TV moves into the mainstream, a growing number of 3G operators see Multimedia Broadcast Multicast Service as a cost-efficient way to broadcast TV via their existing networks. One of them is 3 Australia.
The Sant’Anna School for Advanced Studies in Pisa, Italy, in collaboration with the University of Tunis in Tunisia and the Indian Institute of Technology at Kharagpur, is offering a new two-year international master’s program in communication networks engineering (IMCNE), starting in October 2008.
Ericsson and Sun have teamed up to launch the Sun-Ericsson application competition, a contest designed to encourage innovation among developers and foster the creation of next-generation mobile and internet services.

 

Ericsson is poised to deliver end-to-end HSPA and LTE technology to the successful bidders in Sweden’s recent 2.6GHz spectrum auction.

Kristina Höök, head of the Mobile Life Center in Stockholm, Sweden, forecasts the coming of a second IT revolution driven by mobile services that put people and their mobile lives at the core.

Brazil is an enormous country with a large part of the population living on a very low income. Operators in Brazil have traditionally chosen to focus their business on subscribers who can pay more money for more advanced services. Local is one operator that has done just opposite.

Ericsson has delivered telecom services to remote villages in Kenya, Tanzania and Uganda in a bid to continue its support of the Millennium Villages project.

Notebook users can soon experience seamless mobile broadband as a result of a deal announced between Ericsson and Dell that is expected to help drive a mass market for mobile broadband with HSPA.

With the divestment of its PBX business finalized on May 1, Ericsson Enterprise Applications turns its full attention to helping operators compete in the enterprise domain.

 

Ericsson invites its customers to register for a free, one-hour, online customer seminar about fixed broadband on June 4.

Offering an individualized TV experience needn’t turn into a drama series for operators.

One essential element in any managed services deal is the smooth transition of staff from the old company to the new. Ericsson has always put this concern at the top of its agenda, including in its deal with British operator 3UK.  

June
Ericsson’s Network Strategy Consulting service offers operators tailor-made and cost-effective solutions for an increasingly complex communication environment where networks must constantly adapt to change.

Ericsson’s Redback Networks has launched a smart Ethernet switch called SM 480, which was designed to help operators converge their fixed and mobile networks. The product is the first in a series of carrier Ethernet products.

US operators are increasingly seeing the benefits of managed services – and Ericsson is well positioned to offer them the best deal.

Ericsson’s Mobile Backhaul solution allows the cost-effective transport of mass-market mobile broadband traffic through seamless migration from installed transport networks to next-generation backhaul networks.

Ericsson has recently signed a number of prime integrator deals. It’s uniquely placed to help operators stay competitive by transforming and sometimes managing their business in an ever-changing and evolving telecom environment.

The prestigious round-the-world sailing event, the Volvo Ocean Race, weighs anchor in October. Ericsson’s participation provides the company with the perfect opportunity to showcase its cutting-edge technology, which means fans can follow every leg of the competition. Geoff Hollingworth, head of Ericsson’s Volvo Ocean Race Multimedia project, explains.

The world’s leading telecom operators are committing to 3GPP Long Term Evolution (LTE) as they advance toward the next generation of mobile networks.

In much the same way as it reinvented personal computing, two-way network technology will transform TV into a richer, more personalized experience. A panel representing the emerging TV market recently discussed the evolution of TV and how telecom operators fit into the picture.