Providing flexibility through converged, fixed-mobile communication, Ericsson’s Business Application offering supplies network operators with solutions to target enterprises' most basic needs.

• Cost reduction and control – from simplifying administration, to predicting or even avoiding costs.
• Accessibility – making sure calls to or within a company end up at a valid destination. 
• Employee efficiency and productivity – more flexible and available staff thanks to mobility, the chance to use a variety of communication means, and features such as presence. 

The average business user – using their telephone for both business and private purposes – generates at least twice the revenue for an operator as a "normal" user. They are high spenders, as their ability and need to communicate has a direct impact on their productivity and the revenue they generate for their employers. Business users therefore provide a unique opportunity for operators facing falling voice revenues and slowing penetration.

Large-scale subscription uptake will come from targeting this group via the company that employs them, and therefore requires solutions that have a clear return for the company through improved accessibility and efficiency.

However, for services to be fully utilized, operators must provide communications that increase efficiency and meet user desire to actively participate in personal and professional communities.

Such an offering will reduce churn, and increase the opportunities for higher subscription fees, thanks to the value added to the company and its employees.

Ericsson is the market leader in the operator enterprise application segment with a market share of 27 percent, serving more than 10 million mobile business users worldwide.

Every professional organization deals with the issue of cost control, whether the aim is to make a profit or simply stay within budget. Ericsson’s portfolio meets this need by offering a range of functions, from apparently simple features, such as streamlining the administration and evaluation of costs, to predicting and even avoiding costs.

In an open-market economy, short response times are crucial to success. While telephony is an ideal means of communication, the unsuccessful call-completion rate of "standard" mobile telephony is unacceptable for enterprises. The Ericsson Business Applications portfolio addresses this with solutions that deal with the accessibility that a company requires, while ensuring that calls to or within a company end up at a valid destination.

Ericsson Business Applications increases employee productivity through a variety of means, one of which is mobility. Mobility not only allows employees to be away from their desks temporarily, but also stretches working hours, making employees available for business whenever they need to be without sacrificing spare time.

The integration of mobile and fixed telephony within a company further increases company control and employee productivity, and the offered presence function eliminates time wasted trying to contact colleagues who are temporarily unavailable and not able to indicate when they will be accessible again.