Consumers want communication services that complement their lifestyle, enrich their lives and make their day-to-day interactions convenient and fun.

To handle the shift from simply exchanging announcements to sharing experiences and emotions that build a sense of community and closeness, interactivity and personalization are a must.

To stay competitive in this new landscape, meet these consumer demands and capitalize on new opportunities opened up by broadband technologies, service providers have to launch products that combine common communication methods – voice, messaging, TV and data – and ensure they can be delivered quickly to any device, anywhere, anytime, at a quality and price consumers are willing to pay for.  

Ericsson’s Consumer and Business User offering meets today’s market for enriched, interactive and personalized services.

The solutions cover the key areas of multimedia, TV, the convergence of voice and data (enriched communication), mobile positioning, service creation, and provisioning and business-focused communications, with the emphasis on:

• Seamless user experience across any screen
• High-quality, reliable and easy-to-use services
• Optimizing voice services to increase usage
• Supporting fast time to market to capture new opportunities
• Supporting business needs for cost control and increased employee efficiency and availability
• Supporting differentiation to both attract new and retain existing consumers.

By providing a complete offering for service providers wishing to create, manage and deliver enriched, interactive and personalized user services, as well as the technology and business processes that support them, Ericsson has established a clear market leadership, with:

• 300 commercial deployments of messaging services
• 160 customers for provisioning systems serving 470 million users  
• 45 commercial deployments of IP Multimedia Subsystem (IMS) to provide enriched communication
• 60 Mobile TV and Video offerings and 180 IPTV offerings
• 25 officially announced contracts for music services
• 80 deployments of device management systems serving more than 300 million users
• 1000 systems integration projects, each year, to support service delivery.