SDP is a profitable and forward-looking service delivery solution that helps operators attract and retain users. Built to address and resolve business challenges that emerge in the multimedia market, the solution provides:

• Consistent functionality that enables operators and partners to easily adapt offerings to changing commercial needs
• Powerful targeting capabilities that ensure rapid conversion of services into revenue
• Automated business processing that enable speedy, high-quality service delivery to customers
• A horizontal architecture for quick integration of new network capabilities and partners while avoiding duplication of functionality

The multimedia market is being driven less and less by technical capabilities and increasingly by user demands for interactive, rich content that can be tailored to reflect their interests and lifestyle.

To be successful, service providers must be able to react quickly to this ever changing market, or risk falling behind the trend and therefore revenue. With powerful targeting and commerce capabilities, a horizontal architecture that simplifies speedy integration of new network capabilities and partners, and a robust service delivery organization, Ericsson SDP can successfully meet both present and future business needs.

A service delivery platform is a solution in the network’s Service Layer that enables service providers to effectively and efficiently create, sell, and manage multimedia services and multi-play offerings, through close interaction with Standard Services and BSS/OSS management systems.

Ericsson's SDP offering provides capabilities including: 

• Common storefront – supporting retail and advertising business
• Automation of business processes for multimedia services
• Enabler integration and exposure – to drive wholesale business

Ericsson’s highly flexible SDP solution can be delivered pre-configured or customized to meet specific customer needs. As functionality for any one service can be reused by others, service providers can also choose to deploy the solution piece-by-piece to meet business needs for specific services or functionality that meet identified user demands or to attract new subscribers.

SDP makes it possible to launch a multitude of multimedia services and manage them to respond to changing user demands, giving users access to a much broader array of interactive and enriched content than ever before. These services are enhanced by the high degree of personalization, which gives users greater control of their communication experience and the ability to adapt it to their specific interests and needs.

With its comprehensive range, rich features, and in-built flexibility, SDP is primed to generate new revenue. It allows service providers to adapt offerings quickly and easily to changing commercial needs; target the most appropriate user segments to ensure effective transformation of services into revenue; and quickly deliver consistently high-quality services on the basis of automated business processing.