Ericsson ConsumerLab research demonstrates that consumers are moving away from pure ‘consumption’ to greater ‘interaction’: driving a trend that leads to increased sharing of everyday experiences. This is proven by the popularity of user-generated content vehicles such as YouTube and Facebook.

Users are also demanding more opportunities to interact and contribute to information and entertainment services rather than remain passive observers.With Me-On-TV, mobile-phone users publish content on and participate live in TV shows, make their own news reports and share videos and other content with TV programs. The options are limited only by the individual’s creativity.

Me-On-TV, intended mainly for media companies, such as broadcasters, production companies and online-service providers, allows mobile users to publish content to or participate live on any screen, ranging from PCs and mobile phones to television screens.

Developed in conjunction with Dutch entertainment company Endemol, the brand behind many well-known TV-program formats, the service has already been launched in the Dutch market in various formats.Me-On-TV utilizes leading technology to ensure quality enriched content, in particular an end-to-end video solution with lip-sync features, user profile adjustments and best-in-market frame rates.

While providing an avenue for users to interact and participate, Me-On-TV also creates revenue opportunities and the chance to cut costs, particularly for news channels and media companies.

Media companies

• Media companies can produce innovative TV shows with live participation building on the success of text messaging and call-in behavior, providing richer participation and enhanced TV experience.
• Companies can build brands and stimulate user-generated videos for publishing on community sites and obtain locally produced content for web sites or TV channels.

• News channels can send “first pictures” by broadcasting recordings and live interviews from reporters around the world before film teams can arrive and without the expense of satellite connections.