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The buzz word is usability (AUDIO, 5:02 mins)
Optimizing usability means knowing what the consumers want. It is time for the telecoms industry to rewind and start with the end user. Listen to what Sarah Lipman, cofounder of Power to be, a company specializing in human experience innovation, and Declan Lonergan, vice president consumer research at Yankee Group, has to say. (AUDIO 5:02 mins)
| The audio files are prepared for Windows Media Player, if you do not have Windows Media plug-in installed with your web browser, you can download it from this link: Download Windows Media Player. If you have problems with listening to the embedded file, you can access the file in MP3-format directly here. |
