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Ericsson Global
2008 Audio/Video news archive 
q1, 2008

March 31, 2008
>> Personal websites go mobile (VIDEO 02:13 mins)
In India, more people have access to a mobile phone than a PC. In a country with the lowest tariffs in the world the mobiSiteGalore solution means users can easily create their own websites that work seamlessly across all mobile phones.

March 31, 2008
>> Evolution for LTE (AUDIO 01:48mins, MP3)
Over the last year, LTE has moved from a high speed promise to standardization, deployment of test networks and proven operator commitment. Ericsson's Ulf Ewaldsson, head of Product Area Radio, tells the story so far and looks ahead to the next phase of LTE.

March 25, 2008
>> The support you need (AUDIO 02:40mins, MP3)
A smooth running network and well maintained equipment gives the opportunity to concentrate on core business. This is just one of many benefits for operators with the most optimal support services, says Rima Qureshi, Ericsson VP, Customer Support.

March 7, 2008
>> The buzz word is usability (AUDIO, 5:02 mins, MP3)
Optimizing usability means knowing what the consumers want. It is time for the telecoms industry to rewind and start with the end user. Listen to what Sarah Lipman, cofounder of Power to be, a company specializing in human experience innovation, and Declan Lonergan, vice president consumer research at Yankee Group, has to say.

March 3, 2008
>> HSPA in Hong Kong red cabs (VIDEO 02:44 mins, wmv)
Operator SmarTone Vodafone chose to feature the famous red Hong Kong city taxis in a unique marketing campaign. The operator hired 100 red cabs and installed a mobile broadband modem in each one of them giving the passengers fast and free internet access.

February 12, 2008
>> Making money with TV (AUDIO, 4:14 mins, MP3)
How can operators provide affordable yet profitable TV services? It is a big money question with substantial opportunities at stake. Listen to the interview with Jan Abrahamsson, head of Ericsson Business Consulting, has experience on running several projects around the world with operators.

February 7, 2008
>> The handset is becoming a one stop shop (VIDEO, 02:45 mins, wmv)
Take the e-commerce concept and make it mobile. Shopping on the go is increasing and mobile purchasing power means opportunities for the operator. Seattle-based, mPoria, provides a turnkey m-commerce solution for retailers, operators and consumers. Interview with mPoria CEO Dan Wright and m-commerce shopper Brooke Fillip.

January 28, 2008
>> Grown ups need mobiles too (AUDIO, 02:45 mins, MP3)

The mature mobile user puts safety and security first. A recent report from Ericsson’s ConsumerLab outlines what the over 30s want when it comes to mobile services and how operators can meet the unique needs of this largely forgotten target group.