March 7, 2008
>> The buzz word is usability (AUDIO, 5:02 mins, MP3)
Optimizing usability means knowing what the consumers want. It is time for the telecoms industry to rewind and start with the end user. Listen to what Sarah Lipman, cofounder of Power to be, a company specializing in human experience innovation, and Declan Lonergan, vice president consumer research at Yankee Group, has to say.