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2008 Audio/Video news archive 
q2, 2008

June 19, 2008
Tuning into TV behavior (Audio 3:25 min) 

What, when and how you want to watch; a new user experience is consuming television today. Kurt Sillén, Head of Ericsson Mobility World outlines key findings within mobile TV and the importance of consumer insight in a converging telecoms world.

 
June 18, 2008
>> The TV is on for the Volvo Ocean Race (Audio, 5:57 min) 
The prestigious round-the-world sailing event, the Volvo Ocean Race, weighs anchor in October. Ericsson’s participation provides the company with the perfect opportunity to showcase its cutting-edge technology, which means fans can follow every leg of the competition. Geoff Hollingworth, head of Ericsson’s Volvo Ocean Race Multimedia project, explains.

 

June 16, 2008
>> IPTV: How does it work? (Video, 3:12 min)
IPTV is changing the way we think about, and watch, television. Watch this video to discover how it offers an enriched user experience and a world of new, convergent services.
 

June 11, 2008
>> Getting ready for kick-off (Audio, 03:29 min)
Mobilkom Austria has increased its network capacity to meet the expected demand that the ongoing European Championship in football will bring during this month. Ulrich Rokita, head of Network Planning, mobilkom austria, explains more. 
 

June 9, 2008
>> SDP: how does it work? (Video, 2:59 min)
Ericsson’s Service Delivery Platform is one of the most important investments for the future of your business. Watch to find out why, and how it can lead to increased service uptake and customer satisfaction and retention.

May 30, 2008
>> Teens tear down multimedia barriers (Audio, 02:30 min)
Behold the future of multimedia consumption. Empowered by technology, teens today want access to content unrestricted by time, place or platform, says Jeffrey Cole, director of the Center for the Digital Future at University of Southern California.

May 19, 2008
>> Monetize mobile content (Video, 3:44 min) 

Canadian company Feed M8 takes the internet from the computer to the mobile screen in one easy step. It also helps content providers cash in through the medium of mobile advertising, whilst providing operators a profitable gateway beyond the flat rate data fee. 

May 7, 2008
>> The biggest mobile broadband challenge? (Audio, 04:27 min)
Marcel Stoeckli, the Group CTO of Mobile TeleSystems, says everyone has their own mobile broadband obstacles to overcome. Yet, the decision to deploy a 3G network in the world’s largest country poses some unique challenges.

April 11, 2008
>> Transatlantic telecoms (Audio 01:45 min)
Less fragmentation and more convergence; it's not only a technological phenomenon. Speaking at the recent CTIA event in Las Vegas, analyst Peter Jarich from Current Analysis says he is seeing more common themes emerging than ever before between the US and European markets.

April 10, 2008
>> TV at the center of attention (Video 01:51 min)
Ericsson has systems integration resources, including TV experts, close to customers throughout the world. At the TV Center in Göteborg, Sweden, Ericsson has deployed a complete end-to-end TV solution conducting customer adaptations, demos and delivery support.

 

April 8, 2008
>> Mobile TV on consumer wish list (Audio 04:37 min)
Amongst analysts and experts there are both sceptics and supporters of Mobile TV. Ericsson has asked the consumers what they think in a joint international study with US broadcaster CNN. "Users are backing Mobile TV as a must have application," says Bob Schukai, vice president Wireless and Broadband Technologies at Turner Broadcasting System Inc.