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Building the Business case of Mobile Broadband (Video 02:54min)
                    

At the Broadband World Forum, mobile broadband was the topic on everyone's lips. But in a time of economic uncertainty, it is critical to define a strong business case for mobile broadband so that the benefits of broadband can reach everyone. Consumers who already have access to broadband service want keep it and are willing to pay for it. One opportunity for operators to increase their revenues and maximize the usage of their investment is therefore to offer new applications that encourage the use of mobile broadband. Watch what Dan Warren, Director of Technology and GSMA, Fredrik Gessler, Director Product Management Radio at Ericsson and Teresa Mastrangelo, Principle Analyst at broadbandtrends.com have to say on the topic.

 

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