Originally published by Mikael Eriksson Bjorling
TV is becoming increasingly social with a range of applications now available to consumers. Seeing Orange TV Check, an over-the-top service, presented by Patrice Slupowski from Orange at the Monaco Media Forum last week was really intersting in light of recent developments.
The TV Check service is a social TV application for smartphones. The user simply points the phone at the TV screen and the service recognizes the program that is on TV.
As soon as the program is identified, the user is able to tell their Facebook friends about the program. If you watch the same program often, you might become the ‘master’ of that program or channel (similar to being a Foursquare mayor).
The idea is to create a social TV experience in the same way people have social TV experiences when they talk about TV at the coffee machine. Users can connect with people who like the same type of programs through Facebook and get TV recommendations from their friends.
Many speakers at the Forum believed that consumers will become increasingly challenged to find and identify content with the increased selection of on-demand video services and a tsunami of content to choose from. Social recommendations together with smart search services were believed to be the way forward.