By Admin, 22 November, 2011.

‘Worlds collide’ at Monaco Media Forum

Originally published by Mikael Eriksson Bjorling

Last week I attended the Monaco Media Forum, an annual event that brings together leaders from the media industry. Giants such as Google and Turner Broadcasting Systems, along with hot startups such as Soundcloud and Readmill, were there discussing leadership in the digital media revolution.

Nikesh Arora, Senior Vice President and Chief Business Officer at Google, talked about ‘worlds colliding’ using the example of advertising. He said that today, we have traditional advertising and online advertising, but in the end, both will merge into one: advertising. It will become obsolete to discuss different forms.

Read the complete post at The Networked Society Blog



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