News Center

• The latest generation to enter the workforce – the Millennials – is believed to have a great impact on future working life
• A new study from Ericsson ConsumerLab shows that Millennials think personal communication during work hours is a right not a benefit
• Young professionals have high expectations to stay connected at work and have different expectations on communication tools and work life in general

According to a ConsumerLab study: Almost half of Estonian pupils use school computers for leisure activities. Many pupils also bring their own mobile phones and tablets to school to use for study purposes. This bring-your-own-device behavior blurs the boundary between leisure and school work.

Personal information is known as the “oil” of the 21st century. The digital and mobile revolution has brought possibilities to monetize personal information to develop new personalized services and to create new revenue streams. A new report from Ericsson ConsumerLab shows that consumer awareness of how their information is being shared is still low but anonymous big data is rarely perceived as a big issue.

New findings from Ericsson ConsumerLab have underlined the crucial role of good connectivity and network quality in smartphone user experience and operator loyalty.

Ericsson ConsumerLab has identified some of the most important consumer trends for the coming year.

A new ConsumerLab report looks at a phenomenon best described as in-line shopping which merges in-store and online shopping.

• Extensive study across 16 cities in India reveals the digital lives of kids (9-11 years), tweens (12-15 years) and teens (16-18 years) in India, a group called Generation Z
• Around 30 million of 69 million urban Generation Z consumers own mobile phones, and 3 million of these use mobile broadband on their phones
• Kids explore new technology and use the mobile phone in the same way as their older counterparts
• Parents using mobile broadband are more likely to introduce their children to the technology

The world of culture, including TV, film, video and music, is changing. This technology-induced change not only improves people’s viewing experience, it also changes the ways in which consumers conceptualize culture and entertainment.

Watching TV is becoming even more social: sixty two percent of consumers now use social media while watching TV. The latest Ericsson ConsumerLab report looks at this and other shifts in the way the world watches TV and video.

The mobile phone brought a new dimension to the economic life of Sub-Saharan Africa. A new ConsumerLab report examines how this dynamic region is embracing a new generation of m-commerce services.