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MMS 
Multimedia Messaging Service

Multimedia Messaging Service (MMS) is a communications technology developed by Third-Generation Partnership Project that allows users to exchange multimedia communications between capable mobile phones and other devices. An extension to the Short Message Service (SMS), MMS defines a way to send and receive, almost instantaneously, wireless messages that include images, audio, and video clips in addition to text.

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Service delivery platform - efficient deployment of services
Technology descriptions

Ericsson's enriched messaging architecture
MMS – Building on the success of SMS 

Ericsson solutions