How consumer behavior, trends, drivers and barriers, as well as industry regulations, impact the consumption of TV/video content.
Traditional TV distributors, as well as telecom service and content providers, are failing to satisfy consumer demand for TV/video services. If they do not respond and adapt to what consumers want, they will become simple niche providers of passive TV/video content. The two primary reasons behind the failure to satisfy consumer demand are unattractive services and lagging regulations.
To successfully provide appealing TV/video solutions, the telecommunications industry, as well as providers and distributors of TV/video content, needs to base services and offerings on consumer wants, needs and behavior.
This white paper examines the topic of TV/video services, as seen from a consumer perspective. Based on Ericsson Consumer lab research it backs up the problem statement about consumer behavior and trends. It then proposes how regulators and players in the industry can address this behavior and satisfy consumer demand.
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