Consumer and market research
Ericsson has conducted research in many high-growth markets and found numerous examples of how telecommunication is improving the lives of ordinary people. Mobile communication is helping boost local economies, deliver important social services such as healthcare and education, improve democracy and raise living standards.
- Mobile coverage makes it easier for people to do business. Disposable income increases as a result, creating market opportunities for more businesses.
- Ericsson ConsumerLab uses annual interviews with about 30,000 people around the world to analyze consumer behavior and attitudes to telecom products and services.
- A developing nation can experience a rise in economic growth of 0.6-1.2 percent for every 10 percent growth in the number of mobile phone subscribers.
Mobile phones and access to the internet are giving people in developing countries considerable benefits, not only in communication, but also in healthcare, education, finance, security and fighting corruption.
There are many societal benefits from the use of mobile phones. Small entrepreneurs can expand their businesses from being local to regional. Resources are allocated more efficiently when people can make phone calls instead of having to walk or travel. Social networks are strengthened when people can more easily ask for help and lend money to each other.
The use of mobile data services generates mobile opportunities that do not exist in developed markets. These include crop and livestock prices, birth and death registrations, job listings, health advice and money transfers. Basically, if it is possible to make or save money, then mobile applications will thrive.
People without access to bank accounts are increasingly using mobile phones to transfer airtime as a way of paying others, and using phone credit to pay water and electricity bills.
Mobile communication also boosts economic activity at a macroeconomic level. A 2005 report by Leonard Waverman of the London Business School estimated that the average developing nation sees its economic growth rise by 0.6 percent for every 10 percent growth in the number of mobile phone subscribers. In 2007, the GSM Association applied Waverman’s methodology to a group of 57 developing nations and found that the impact was doubled, boosting economic growth by 1.2 percent for every 10 percent rise in mobileuser numbers.
There are many societal benefits from the use of mobile phones. Small entrepreneurs can expand their businesses from being local to regional. Resources are allocated more efficiently when people can make phone calls instead of having to walk or travel. Social networks are strengthened when people can more easily ask for help and lend money to each other.
The use of mobile data services generates mobile opportunities that do not exist in developed markets. These include crop and livestock prices, birth and death registrations, job listings, health advice and money transfers. Basically, if it is possible to make or save money, then mobile applications will thrive.
People without access to bank accounts are increasingly using mobile phones to transfer airtime as a way of paying others, and using phone credit to pay water and electricity bills.
Mobile communication also boosts economic activity at a macroeconomic level. A 2005 report by Leonard Waverman of the London Business School estimated that the average developing nation sees its economic growth rise by 0.6 percent for every 10 percent growth in the number of mobile phone subscribers. In 2007, the GSM Association applied Waverman’s methodology to a group of 57 developing nations and found that the impact was doubled, boosting economic growth by 1.2 percent for every 10 percent rise in mobileuser numbers.
