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Telecom Expansion

Communications Expander Offerings

By 2013 there will be about 6.5 billion mobile subscriptions worldwide, almost double the number in use today. The challenge will be to meet the needs of these new subscribers, who are more likely to earn USD 2 per day than USD 200. Communications Expander looks to technology and business innovation to address this group.
  • Pricing strategy and lowering the barriers to entry are key ways for operators to attract new users in areas that already have mobile coverage.
  • Ericsson Communications Expander provides a flexible range of revenue-management solutions to help operators make services affordable and profitable, while keeping costs down.
  • Mobile phones can be used to generate income by supporting micro-businesses, for example, in selling airtime, calling potential customers or making financial transactions.
  • Providing services cost-effectively does not mean operators cut back on quality when investing in new networks or upgrading existing infrastructure.
Communications Expander

In brief/In detail
New business models and technologies are needed to address the growing number of mobile users, and in particular the higher proportion of low-income earners. At the same time, it is important to increase usage and loyalty among existing and new users who have higher incomes. This is what Communications Expander is all about.

Communications Expander minimizes the time, risk and investment it takes to capture the full potential of high-growth markets. It also helps operators meet the needs of existing and new users with higher incomes. Managing this customer mix means maximizing network utilization, providing empowering services resulting in increased revenue, and building networks that expand cost-effectively to scale with business success.

Mobiles can be used to generate income opportunities. Empowering services are the applications and services that generate income for the user. They include, for example, the ability to use the mobile phone to access crucial sales information or make financial transactions. Operators that offer these types of services create a positive income cycle, leading to direct business opportunities.

Ericsson Communications Expander provides a range of solutions for both top-line growth as well as reducing total cost of ownership, packaged to fit the needs of various markets.