Extreme Projects - Our Everyday Reality

Our Everyday Reality

What is all part of a day’s work for many Ericsson employees around the world is now being brought to life in film to form part of the Extreme Project videos.

Leading the change

China Mobile Hong Kong's transition from 2G to 4G has given them a great opportunity to win both new revenue and market share in one of the world's toughest mobile market.

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The videos give an insight into the type of extreme challenges we face, proving that our leadership is more than a perception – it’s our everyday reality. Meeting the needs of our customers often means overcoming extreme obstacles. From rolling out networks in extreme locations to ensuring continuity of service for millions of people during a network transformation, our ability to succeed in the face of challenges sets us apart. Our mix of global and local capabilities, knowledge, innovation and perseverance continues to transform millions of lives.

Extreme Projects videos

Off to the races with Ericsson

NASCAR attracts close to 200,000 spectators each event and today they are networked to a great extent. Fans send text messages, tweets, load up photos and they can also follow the communication between drivers and their crews with their mobiles. This puts high pressure on mobile networks and therefore the operator Sprint has chosen Ericsson to help optimize the networks.

Covering continental Russia

Thousands of sites. Nine time zones. Some of the harshest tundra environments on earth. Upgrading Russian operator MTS’s network to the latest 3G technology is certainly no ordinary assignment. Ericsson’s creativity and teamwork would be pushed to the limits in the race to install up to 600 sites a week in temperatures of -50C°. And thanks to superior project management, total commitment and industry-leading technology and services, Ericsson not only ensured a great mobile broadband experience for subscribers in every part of Russia, but once again proved that extreme projects are our everyday reality.

Into the Jungle

The entire world is getting connected – even the extreme territory of the Amazon jungle. Thanks to Ericsson, about 150 villages deep in the heart of the Amazon now have GSM and 3G connectivity. The dramatic story of how that connectivity was made possible is an adventure in itself – overcoming some of nature's most extreme conditions and challenges to help transform lives.

World record roll out

More than 13 million Vodafone customers in India were part of a world record – and they don't even know it. Why? Not one of them experienced any downtime during Ericsson's live network upgrade – the largest to date – despite the vast distances involved, poor infrastructure and extreme weather variations. How did Ericsson overcome such extreme challenges?

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