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Ericsson at Mobile World Congress 2008 in Barcelona

As the leading telecom vendor, Ericsson welcomes you to an interesting week at the Mobile World Congress in Barcelona, Spain, February 11-14, 2008. During the exhibition, we will arrange media activities such as a breakfast briefing, in-depth technology mini-seminars, and a press mingle with Cava and local food.

BREAKFAST BRIEFING FOR MEDIA AND ANALYSTS

When: Monday, February 11, 9am (CET)
Registration and breakfast onsite from 8.30am (CET)
 
Where:

Metronom, Carrer de la Fusina, Barcelona
(Note, Central Barcelona, not La Fira)
Metro: Line 4 (yellow) - Jaume I / Barceloneta
 (Walk on C/Princesa to C/Comerc turn right, after one block down turn left to C/ Fusina)
See the map attached
Taxi: C/Fusina in the corner with C/Comercial, a short walk to Ericsson or C/Fusina turn right from Passeig de Picasso from north
 
Other: Tasty and solid breakfast available
10min walk to Casa Llotja de Mar, see the map attached
 


The press briefing will be hosted by President and CEO Carl-Henric Svanberg and will be also accessible via a live webcast on www.ericsson.com/press and www.ericsson.com/investors

TECHNOLOGY MINI-SEMINARS FOR MEDIA

Ericsson will arrange technology mini-seminars for media on:
 

Tuesday, February 12, 10am
Ericsson’s hospitality area, La Fira, Hall 8
Ericsson Global Services' view on what's new, with Jan Frykhammar, Senior VP and Head of Global Services and Mats Agervi, VP and Head of Strategy, Marketing and Portfolio Management, Global Services.
 

Tuesday, February 12, noon
Ericsson’s hospitality area, La Fira, Hall 8
 Innovative energy efficiency, with Elaine Weidman, Director, Corporate Responsibility and Linda Ekener Mägi, Strategic Marketing Manager, Solutions for high growth markets, Networks.

Wednesday, February 13, 10.30am
Ericsson’s hospitality area, La Fira, Hall 8
Ericsson's TV offering with Eric Cooney, President and CEO of TANDBERG Television.
 

Wednesday, February 13, noon
Ericsson’s hospitality area, La Fira, Hall 8
Ericsson's evolution to LTE with Ulf Ewaldsson, VP and Head of Product Area Radio, Networks.
 

Seats are limited. If you would like to participate in one or more of the roundtables, please register by sending an e-mail to media.relations@ericsson.com or call +46 8 719 6992.

Please note that time and topic may be subject to change.

INTERVIEW OPPORTUNITIES

We will be able to facilitate one-on-one interviews on selected topics on your request.

ERICSSON’S PRESENCE AT LA FIRA

One-on-one briefings and technology mini-seminars will take place in Ericsson’s hospitality area located in Hall 8 in the congress hall.

Ericsson’s stand will also be located in Hall 8. Ericsson will be also part of the HSPA Pavilion in Hall 2.

Ericsson Pavilion, located outside the entrance to Hall 8, will demonstrate the complete TV solution, connected home and our partners. In the outdoor area outside the Hall 8, we will showcase energy-efficient solutions, such as solar power, Tower Tube and so on.

At our demos, Ericsson's visitors will get the opportunity to experience numerous attractive multimedia and TV solutions and applications. From the technology point of view, you can witness LTE, latest HSPA, MBMS and IMS as enablers for the above applications.

We have reserved the following timeslots for media demonstrations: Mon-Wed: 5.30pm-6pm, Tue-Thu: 9am-9.30am. Location: Ericsson’s stand in Hall 8.

ERICSSON’S PARTICIPATION IN THE CONGRESS PROGRAM

As part of the congress program, Ericsson will participate in a keynote and a panel discussion and will hold a presentation:

Tuesday, February 12, 11.30pm
Håkan Eriksson, Senior Vice President, head of Technology and CTO will be part of a panel discussion - HSPA - The Story Continues with HSUPA and HSPA Evolved.

Tuesday, February 12, 14.15pm
Carl-Henric Svanberg, President and CEO, will participate in the keynote session - Ubiquitous Networks.

Thursday, February 14, 14.15pm
Magnus Mandersson, Vice President, Managed Services will hold a presentation in Cutting cost and delivering more section.

PRESS MINGLE

Monday, February 11, from 6.30pm

By invitation only. Media can join by sending e-mail to media.relations@ericsson.com

ERICSSON RACING TEAM – NAME-GIVING CEREMONY

Ericsson will hold a name-giving ceremony for its Volvo Ocean Race boat in central Barcelona on Tuesday, February 12, from 8pm to 10pm. If you are interested in attending, please, contact: media@ericssonracingteam.com. (Note, change of e-mail address due to experienced problems with the address)

On Wednesday, February 13, journalists are welcome to join Ericsson Racing Team for a team media day attended by the race crews and team management. For further information and registration, please contact: media@ericssonracingteam.com. (Note, change of e-mail address due to experienced problems with the address)

SONY ERICSSON’S PARTICIPATION

Sony Ericsson press and analyst event
Sunday, February 10, 7pm; reception opens 6.30pm
For more information, please contact Sony Ericsson:
press.global@sonyericsson.com
 

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

Read more at http://www.ericsson.com

FOR FURTHER INFORMATION, PLEASE CONTACT

Media
Ericsson Media Relations
Jana Mancova, Phone: +46 8 585 33539, +46 8 719 6992
Minako Nakatsuma Olofzon, Phone: +46 8 4043864, +46 8 719 6992
E-mail: media.relations@ericsson.com
 

Sony Ericsson Corporate Communications
Phone: +44 208 762 5858
E-mail: press.global@sonyericsson.com
 

Investors
Nathalie Mozdiniewicz, Investor Relations
Phone: +1 212 843 8449, E-mail: investor.relations.se@ericsson.com
 

Industry Analysts
Rob Elston, Industry Analyst Relations
Phone: +44 1483 305956, E-mail: industry.analysts@ericsson.com

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