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Ericsson at Mobile World Congress 2009

Full Ericsson Program

Ericsson Management on stage

From sustainability to revenue growth, our executive management will be offering their insights and perspectives in a 30 minutes presentation, every day during peak times, throughout Mobile World Congress.

Monday

12:30-13:00
"Find new ways to grow revenues"
Jan Wäreby, Senior Vice President and head of Business Unit Multimedia
Jan Frykhammar, Senior Vice President and head of Business Unit Global Services

17:30-18:00
"Telecom role in sustainability"
Carl-Henric Svanberg, President and CEO

Tuesday

10:00-11.00
"Manage Transformation to deliver Full Service Broadband"
Johan Wibergh, Senior Vice President, head of Business Unit Networks,
Jan Frykhammar, Senior Vice President and head of Business Unit Global Services

17:30-18:30
"The future belongs to those that prepare"
Johan Bergendahl, Vice President Marketing and CMO
Håkan Eriksson, Senior Vice President, Chief Technology Officer and head of Group Function Technology

Wednesday

10:00-11.00
"Create new mass market services"
Speakers to be confirmed

Business Insight agenda

These 40 minutes seminars hosted by Ericsson’s technology and business experts will run Monday to Wednesday from 10.00 to 17.00 and Thursday from 10:00 to 13.30. Since we expect a lot of interest and in order to offer flexibility, most of the Business Insights will be run several times during the event.

You are more than welcome to join this activity when it is convenient for you.
The seminars are first come, first serve. If you want to guarantee places, you can pick-up tickets the same day on-site.

Launch and Manage new innovative services

Moderator - Maria Åkerberg
Speakers - Siobhan Kerrigan and Daniel Freeman
Mon Feb 16: 10.00-11, 14.00-15.00
Tue Feb 17: 14.00-15.00, 16.00-17.00
Wed Feb 18: 12.00-13.00, 16.00-17.00
Thur Feb 19: 10.00-11.00

Maximize Value from Transformation

Moderator - Michael Martinson
Speakers - Peter Lindberg and Jan Häglund
Mon Feb 16: 10.00-11.00, 15.00-16.00
Tue Feb 17: 11.00-12.00, 14.00-15.00
Wed Feb 18: 14.00-15.00, 16.00-17.00
Thur Feb 19: 11.00-12.00

Mobile Broadband - Join the Speed of Change

Moderator - Annika Svensson
Speakers - Oscar Gestblom and Martin Ljungberg
Mon Feb 16: 11.00-12.00, 15.00-16.00
Tue Feb 17: 11.00-12.00, 15.00-16.00
Wed Feb 18: 11.00- 12.00, 14.00-15.00
Thur Feb 19: 11.00-12.00

The Individual TV Experience

Moderator - Lena Forsberg
Speakers - Eugene Sarmiento and Peter Linder
Mon Feb 16: 11.00-12.00, 16.00-17.00
Tue Feb 17: 12.00-13.00, 15.00-16.00
Wed Feb 18: 11.00- 12.00, 15.00–16.00
Thur Feb 19: 12.00-13.00

Optimize cost efficiency in operations

Moderator - Thomas Johansen
Speakers - Martin Roos and Linda Ekenär Mägi / Michael Axelsson
Mon Feb 16: 14.00-15.00, 16.00-17.00
Tue Feb 17: 12.00-13.00, 16.00-17.00
Wed Feb 18: 12.00-13.00, 15.00 – 16.00
Thur Feb 19: 10.00-11.00

Challenges and opportunities along the triple bottom line

Speakers - Patrik Regårdh and Elaine Weidman
Mon Feb 16: 14.00–15.00
Wed Feb 18: 16.00-17.00
Thur Feb 19: 11.00-12.00

Accelerate operator participation in the social web arena

Speakers - Antony Beswick
Mon Feb 16: 15.00-16.00
Thur Feb 19: 12.00-13.00

Monetize your advertising assets

Moderator - Marcus Lannerbro 
Speakers - Christina Bäck
Mon Feb 16: 10.00-11.00
Wed Feb 18: 14.00-15.00

Evolve your voice business

Moderator - Anette Lundvall
Speakers - Magnus Furustam and Jaco Fourie
Mon Feb 16: 16.00-17.00
Wed Feb 18: 15.00-16.00

The critical link in the Mobile Broadband business - Solving the Mobile backhaul challenges

Moderator - David Giania
Speakers - Georg Karl Kopf and Mats Uhlin
Mon Feb 16: 11.00-12.00
Thur Feb 19: 10.00-11.00