More personal stories from the new media landscape
In my last post, my colleague Anders Erlandsson shared some of his experiences from the new TV and media landscape. I would like to again share some observations, this time from our colleague, Niklas Rönnblom. Niklas’ experiences are further example of how our TV and media habits are dramatically changing in the Networked Society. You can read about these and other trends in our 2013 TV and Media report.
A tablet named “Emil”
Last week I invited a couple of friends and their two year old daughter Ronja to a crayfish party. They always bring a lot of bags to make sure they have diapers, kid-friendly food etc. Perhaps the most important thing that they always bring is “Emil”, which is the name of their iPad. It was named by Ronja after a popular Swedish children’s program that she loves to watch. Using video and mobile devices to help babysit isn’t anything new. The interesting thing is that from the child’s perspective it wasn’t the streaming service nor the device itself that gave birth to its nickname, it was the content. Clearly, content is still king…
Business models shape our habits and we shape them
Subscription-based, on-demand services such as Netflix and Hulu have impacted the way consumers watch TV and video. The fixed monthly cost encouraged people to consume on-demand content both for focused as well as non-focused viewing since the amount of viewing doesn’t impact the cost. Talking to consumers that download content illegally say that they do so to avoid any restrictions to their TV and video habits (e.g. delayed releases for markets or services).
I think the power of the consumer in combination with the growing number of available alternatives will give birth to a wide variety of new business models designed to allow consumers to pay for content in a way that suits them. All of a sudden business models are being shaped by consumer needs.
Niklas Rönnblom is a Senior Advisor at Ericsson ConsumerLab, working with consumer behavior and trends.
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