This is the fourth post in the series related to Blue Ocean Strategy in the Networked Society. In my previous post I discussed the “Red Ocean” market of the European operator. Here, I will examine the strategy that the operator would have to pursue in order to create the uncontested Blue Ocean market. There [...]
Category archives: Business
Today we reached another milestone with the launch of our, Ericsson’s, 20th Sustainability and Corporate Responsibility Report, documenting our efforts and performance for 2012, but also setting our vision for the coming years.
Today, in conjunction with our Annual General Meeting of Shareholders, our CEO Hans Vestberg said throughout [...]
This is the third post in a series related to Blue Ocean Strategy in the Networked Society. I will examine a European operator in a saturated market with over 140 percent mobile penetration. The competition to this operator is fierce providing telephony, internet, TV, broadband, cloud and M2M services and includes many active MVNO’s competing on price and putting a lot of pressure on the incumbent.
Operators that are preparing for small-cell deployments face a strategic choice between revenue growth and cost-reduction strategies. ‘Growing Green’ is a proactive strategy for growing mobile-data revenues through superior networks at business premises. ‘Reducing Red’ is about capturing low-value, data traffic at a low cost in areas that have mobile coverage and capacity limitations.
The Eliminate-Reduce-Raise-Create Grid (ERRC) grid is about pushing companies to create new value and unlock a new blue ocean. In this post I will show you how applying Blue Ocean Strategy within the Networked Society will affect the operator’s business, strategy and market.
Hotels were early adopters when they started providing wired internet access in their rooms and wireless hotspots around their facilities. Nowadays these attributes are as fundamental as a bed and a bathroom but consumer demands have progressed. Today’s hotels guests demand the next generation of access services so that their visits are not a penalty box of connectivity.
Blue Ocean Strategy is about the requirements for strategic success, it’s about transforming, rebuilding and creating new markets. So why not apply it to telcos within the Networked Society?
It was not a likely spot to learn about emerging ecosystems but next to my hotel in Barcelona was a pub. This was very convenient. It was continuously raining while there, so I could dip out of the hotel and into the pub whilst barely getting wet. While there I could relax, drink, still [...]
Ericsson President and CEO, Hans Vestberg and House DJ Avicii released the crowd-sourced track, ‘X-You’ during the Ericsson keynote speech to the Mobile World Congress.
And so it begins. Opening day of Mobile World Congress. 67,000 experts on mobility, technology, radio networks, chipsets, applications, network this, network that, and not to forget – marketing professionals – it’s an event on a gigantic scale.