OTE is the leading telecommunications provider in Greece and together with its subsidiaries it forms one of the pre-eminent telecommunications groups in Southeastern Europe.
 of MAB0026346.jpg "Digital Advertising and Marketing")
Telecom Report continues to unravel what will make users and business tick in years to come. In this second part of the Future of Telecoms, we look at what goes on in the world of digital advertising and marketing. What will happen with handsets, ads and operators? What makes digital marketing and advertising work? Who will be the creative minds of the future? How can companies reach consumers? And has mobile advertising already taken off? What impact will search engines have?
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A new book co-written by Ericsson’s Kristoffer Gronowski gives application developers the know-how to know to create SIP-based services for IMS and beyond.
Safeguarding investments in value-added services when moving from circuit-switched networks to all-IP and IMS. How operators can
integrate existing value-added services in the evolving IMS network.
Delivering a great user experience in the simplest possible way is often a complex task. To succeed, one must understand and translate user needs, expectations, technical opportunities, and constraints into an adequate design.
The industry has moved beyond simple device fragmentation to a more challenging fragmentation of the mobile market. This will not benefit any of the parties involved.
Telefonica O2 Ireland took a daring step in 2006 when it launched radical transformation program that swapped out its entire live network, including the packet and circuit core and 2500 2G and 3G base stations. This turned O2 into a fully fledged mobile broadband operator, and the move has already paid off.
Telecom companies grapple with huge amounts of call data and other information. Generic business intelligence solutions generally fail to meet the specific needs of telecom. Thinking “real-time” can deliver new returns on data investments.
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