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The Company
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Thinking Ahead
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Thinking Ahead
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愛立信消費者行為研究室
Highlights
How important is online privacy to you?
We share so much of ourselves on social networking sites. In the light of these news habits of sharing –do you trust that producers won’t misuse your information, either by their own fault, or if third parties somehow manage to breach the safeguards? Find out in the latest ConsumerLab report.
Preparing for the future of communication - it’s all about context
In the widening universe of communication services, contextual awareness will be increasingly important. Operator offerings and future communication solutions will need to be flexible enough to adapt to various contexts and operators will need to provide platforms for communication solutions, rather than individual communication services.
Teens and tech: texting, liking and dating
Technology is an integral part of social life for today’s teenagers. A new study from Ericsson ConsumerLab examines how teenagers are using technology and devices as everyday tools. Facebook plays an important role, particularly in dating, but text messaging and face-to-face communication are ranked even higher.
The 10 hottest consumer trends for 2012
As 2011 drew to a close, Ericsson ConsumerLab identified the hottest consumer trends for 2012
and beyond. Some of the highlights included that connectivity has become as essential as roads and electricity, that social media are redefining news reporting, and that anyone can now be a service provider.
How we spend time
Internet use has more than quadrupled in the last eight years. But even as we spend more and more time surfing the net we still spend a lot of time with family and friends. And with a lot of online time being spent on social networks we are in fact becoming more social.
Ericsson ConsumerLab releases report on mobile broadband usage in China
Ericsson ConsumerLab’s new study on the Chinese market clearly indicates that mobile broadband is quickly gaining traction despite its late entry to the market.
Ericsson ConsumerLab – The Voice of the Consumer
Ericsson ConsumerLab is a knowledge-based organization, our main offering is insight. We have more than 15 years’ experience in consumer research, which involves studying people's values and behaviors, including the way they act and think about ICT products and services. We provide consumer insight to influence strategy, marketing and product management within the Ericsson Group. Our knowledge helps operators develop attractive revenue-generating services
We gain our knowledge through a global research program based on annual interviews with 100,000 individuals in more than 40 countries and 10 megacities – statistically representing the views of 1.1 billion people. We use both quantitative and qualitative research, and spend hundreds of hours on in-depth interviews and focus groups with consumers from different cultures. Our research includes general market and consumer trends and in-depth insights into specific areas.
To be close to the market and consumers, Ericsson ConsumerLab has team members in most of Ericsson’s market regions. Being part of the Ericsson Group gives us a thorough understanding of the ICT market and business models. This broad knowledge is unique and is the basis for our credibility and integrity. We see the big picture, understand where the individual fits in, and know what this means for future trends and services.
