The Volvo Ocean Race gives Ericsson an unrivalled opportunity to reach its customers around the world, as well as showcasing how its solutions can help them develop relationships with enterprises and consumers.
Ericsson is committed to realizing its vision of an all-communicating
world. The Volvo Ocean Race allows Ericsson to bring this commitment
to life with a team that more than any other will use technology to
take the experience of the race to the global audience. Through
Ericsson technology people will be able to track the race 24 hours,
seven days a week, experience what the crew is going through and
participate through the use of mobile and internet technology.
This race is about speed, complex technology, fierce competition and
extreme conditions. This mirrors the complexity of our global
business. Our core values at Ericsson are professionalism, respect
and perseverance, three qualities at the heart of a successful ocean
racing team.