Ericsson is the leading provider in the new telecoms world, with communications solutions that combine telecom and datacom technologies with the freedom of mobility for the user.  Ericsson simplifies communications for its customers - network operators, service providers, enterprises and consumers - the world over.

The UK and Ireland are major markets for the Ericsson group.  They have seen some defining moments in the company's evolution.  An Ericsson market unit, known as MU North Western Europe, addresses the market in these countries.

In the market...
The 1990s created new opportunities in the UK and Ireland, as a direct result of increasing deregulation and liberalisation of telecoms markets, and Ericsson strengthened its position in all major areas of telecommunications.

With customers...
In the front line of the UK and Ireland organisation are the Sales and Marketing Customer Divisions, who take care of the customers and carry the profit and loss responsibilities in the company. Their prime aim is to get closer to customers, and make Ericsson 'The Business Partner of Choice'.

In the open, competitive operator marketplace they build on existing business relationships and develop new business opportunities.  In the private network or 'enterprise' sector, Ericsson's customers include businesses of all sizes, with many blue-chip companies and government organisations.