Three screen media consumption is giving consumers what they want, when and where they want it. Ever greater numbers of individuals are using digital devices and multiple communication channels to try and achieve a better work and life balance. A new generation of active digital natives is engaging with social networking sites and creating their own content, generating significant pester power in the home environment and introducing new technology.
These shifts in behaviour are driving a new set of needs with individualisation and personalisation at the centre.
Consumers are very interested in:
- My music, photos and TV anywhere on any device
- Interactive content
- Increased control over TV services
Today the market is saturated and becoming increasingly commoditised for the basic services. However, the opportunity exists for a service provider who can deliver the new home environment. Although some aspects can be done today, no provider can do this in an integrated way that is both convenient and reliable for the end-user.
