Operators have started exploring new business models for mobile broadband yet Ericsson believes they can do more. We think broadband and mobile broadband will become a central tool in shaping tomorrow’s business and society. We believe operators possess unique assets and capabilities that can be leveraged today to be active change makers for people, for business and for society. When operators start collaborating with other industry verticals and public institutions and their joint assets are connected by (mobile) broadband new values and benefits are created.
To do this we need to rethink how we use our assets, create value in new ways for people, for business and for society.
We call this new way of thinking Square Logics.
The Citizen Logic is about creating services that leverage the mobile broadband network to put citizens at the center. The mobile broadband network empowers citizens to reach services that simplify their everyday lives.
The Flow Logic is about connecting devices to improve processes and efficiencies in real time. It is also about analyzing network data flows for long-term benefits.
The Pro Logic comes into play when connectivity is deeply embedded in the way organizations create value. The demand for reliable mobile broadband is both business and mission critical: companies, institutions and the emergency services need to be connected.