The Incentivist Logic

Acquiring a new customer can cost six to seven times more than retaining an existing one. And with inundated options, non-existent brand loyalty and the only marketing trusted being the word of their peers - today’s consumers are more difficult to reach than ever.

So then, how can we turn nomadic consumers into not only happy, but loyal customers?

Why not inspire people to start using mobile broadband in the same way as the airlines inspired people to become both frequent and loyal passengers.

Give them an incentive. Things that drive your business, like smarter usage, peer recruiting and loyalty over time can be converted into rewards, such as higher upload speeds, prioritized traffic, or topped up top-ups.

And last but not least, with abundant knowledge of your users’ behavior and preferences, rewards can be personalized for maximum effect. Earning you customers that are easier and cheaper to reach, less vulnerable to competition and who buy more services over time.