Ericsson today announced it has opened a completely redesigned Ericsson Experience Center at its North American headquarters in Plano, Texas, providing customers with live, working demonstrations of the company’s broad portfolio of wireless broadband, fiber access technology, multimedia solutions and extensive services offerings.

“The Ericsson Experience Center is a real-world, hands-on setting for customers to experience our innovative technologies and solutions,” said Angel Ruiz, head of Ericsson’s North American operations.  “As the world’s largest wireless, wireline, cable, media and internet companies evaluate ways to deliver rich experiences for their customers and achieve peak operating performance, the Ericsson Experience Center provides them invaluable insight into new, revenue-generating capabilities that can help them attract and retain customers based on reliable, high performance solutions.”

As wireless data continues to penetrate the lifestyle of people in North America, the Ericsson Experience Center has a complete HSPA-based mobile broadband network with a wide range of commercially available devices. Currently deployed HSPA networks offer peak downlink rates of 7.2 Mbps and uplink rates of 2 Mbps. Various applications that can take advantage of these multi-megabit speeds in mobility environments are available for demonstration.

A Long-Term Evolution (LTE) system is also installed at the Ericsson Experience Center. Capable of both FDD and TDD modes with scalable channel bandwidths, the installed LTE system can showcase peak download rates nearing 150 Mbps using 20 MHz carriers.

Backhaul requirements for current and next generation wireless networks are becoming important, fueled by the increase in wireless data traffic. The Ericsson Experience Center features a complete backhaul solution comprising of Minilink Microwave Transmission equipment along with Redback SmartEdge-based Ethernet and TDM aggregation. This solution is available for current deployment.

In the area of fixed broadband networks that are advancing to provide interactive and personalized TV, the Ericsson Experience Center features a next generation broadband television solution comprising of GPON-based access and IMS/DLNA-based interactive TV, complemented by a complete video encoding and content workflow system from Tandberg Television. Ericsson’s GPON-based deep fiber solutions are available for current deployment.

Also on display is a complete suite of mobile content delivery solutions that can be customized and integrated for various applications. Based on Ericsson’s Mobile Service Delivery Platform, this solution offers the ability to deliver all types of multimedia content and is integrated with campaign management, voting and charging systems.

Ericsson’s experts covering the above areas and the entire professional services suite comprising of network and system design, integration, verification, deployment and management are available on-site for consultation and support.
 
The redesigned, 3,500 square-foot showroom and lab enjoys its own full-time staff and will design and support demonstrations for various events, acting as a focal center for Ericsson’s market development and innovation activities in North America.

Ericsson’s North American operations include more than 6,400 employees working in 14 states covering R&D, Product Management, Sales and Marketing and Customer Support. 

Ericsson is the world's leading provider of technology and services to telecom operators. The market leader in 2G and 3G mobile technologies, Ericsson supplies communications services and manages networks that serve more than 185 million subscribers. The company’s portfolio comprises mobile and fixed network infrastructure, and broadband and multimedia solutions for operators, enterprises and developers. The Sony Ericsson joint venture provides consumers with feature-rich personal mobile devices.
 
Ericsson is advancing its vision of ‘communication for all’ through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 70,000 employees generated revenue of USD 27.9 billion (SEK 189 billion) in 2007. Founded in 1876 and headquartered in Stockholm, Sweden, Ericsson is listed on the Stockholm, London and NASDAQ stock exchanges.
 
For more information, visit www.ericsson.com or www.ericsson.mobi.

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Kathy Egan
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E-mail: pressrelations@ericsson.com