Ericsson’s award-winning Multiscreen TV Solution's mission is to enable TV service providers to deliver any content to any screen on any network within one integrated solution. The Solution is easy to use, easy to grow with, and easy to learn. Together with Ericsson as a trusted partner, providers can use the Solution to deliver next-generation TV services, and to evolve, grow, and be profitable in the rapidly changing TV and media landscape.
TV consumers today demand a seamless way to consume any content, on any screen, anywhere. They want to have a social experience while watching TV. They want personalized and rich experience across devices. This is what they are willing to pay for.
However, delivering this social, seamless, multiscreen TV poses several difficult challenges. These include the creation of consistently engaging user experiences across the screens, competing with new Over-the-Top (OTT) players, developing new monetization models, and scaling to handle the proliferation of devices and content.
Ericsson Multiscreen TV Solution’s mission is to offer the most compelling business solution to these challenges – to enable growth, and to manage CapEx and OpEx efficiently. It consists of the industry’s most comprehensive portfolio of core and client functionalities to deliver content over any access network with cross-device compatibility for browser-based clients. The core functionality includes content management, middleware, VOD backoffice, digital rights management among others. The client functionality includes common client framework, SDK and portals.
Ericsson’s Multiscreen TV Solution is a complete ecosystem, allowing for seamless end-to-end integration, from content preparation to distribution, making it easy to earn, easy to grow and easy to use.
Easy to earn
Easy to use
Easy to grow
Ericsson recognizes that the path to a successful multi-screen delivery infrastructure is complex and ever-evolving. A "one-size-fits-all" or "plug-and-play" approach doesn't work given the unique histories, capabilities, and consumer needs of each TV service provider. Each customer's situation requires a tailor-made solution with the right selection of components and services for their business. Ericsson is not only a vendor with 20 years of delivering award-winning products but a strategic partner, with 2000+ video service professionals worldwide, who can help with multi-creen solutions planning, implementation, management and support.
TV is a new game, it’s time to play
In 2011, Chunghwa Telecom announced plans to be the first operator in Taiwan to launch a multiscreen TV service and cement its position as a pioneer of IPTV in the region. Click here to go to the Success Story
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