Ericsson ConsumerLab Insights

Highlights

Network Performance shapes smartphone behavior in India

Network Performance shapes smartphone behavior in India

A new report from Ericsson ConsumerLab reveals how growth in smartphones and app usage in India are creating new user habits. Indoor coverage, speed and network availability are the key factors shaping smartphone behavior.

Network speed is vital for consumers in Saudi Arabia

Network speed is vital for consumers in Saudi Arabia

An Ericsson ConsumerLab report reveals the impact of network speed on the satisfaction and loyalty of Saudi consumers towards their mobile operators in the kingdom. Report findings reveal that network speed in Saudi Arabia also impacts the adoption of advanced services – more users on faster networks are accessing data services like mobile payment and video calls.

Consumers expect an internet of things

Consumers expect an internet of things

As we increasingly use mobile devices and download new apps, it is only natural that consumer views about the internet are changing. But more surprisingly – and ultimately more importantly – our fundamental views on the physical world are changing too. This report from Ericsson ConsumerLab shows that as consumers spend more time in front of screens, they also expect other physical things to be interactive and connected.

Games move towards connected future: report

Games move towards connected future: report

The world of games is being transformed. A new Ericsson ConsumerLab report says this transformation is being driven largely by a wave of new devices, more stable internet access and ever-increasing interest.

Ericsson ConsumerLab: Privacy, security and safety online

Ericsson ConsumerLab: Privacy, security and safety online

This report is the third installment from Ericsson ConsumerLab investigating matters of user privacy, integrity and security online.

Connected lifestyles’ expectations identified

Connected lifestyles’ expectations identified

New Ericsson ConsumerLab report identifies the key success criteria for the services of tomorrow to satisfy the needs of a connected society.

Ericsson ConsumerLab – The Voice of the Consumer

Ericsson ConsumerLab has close to 20 years’ experience of studying people’s behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.

Ericsson ConsumerLab gains its knowledge through a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries and 15 megacities – statistically representing the views of 1.1 billion people. Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures.

To be close to the market and consumers, Ericsson ConsumerLab has analysts in all of the regions where Ericsson is present, which gives a thorough global understanding of the ICT market and business models.