Ericsson ConsumerLab Insights

Highlights

Is communication technology bringing families closer together?

Is communication technology bringing families closer together?

If you’ve ever wondered about the impact that communication technology is having on the modern family, then a new report from Ericsson ConsumerLab will make interesting reading.

Wi-Fi calling finds its voice

Wi-Fi calling finds its voice

Today’s users of Wi-Fi calling in the US see a change in their communication behavior.

Report charts growing use of communication apps

Report charts growing use of communication apps

Ericsson ConsumerLab report examines how users interact with their smartphone apps and what the future may look like as technology continues to evolve.

Busy lifestyles create need for connected home

Connected Home

Five out of 10 consumers are highly interested in the concept of the connected home. People who live in connected homes today are not those who would benefit most from them. Consumers are calling for simplification and support when it comes to using connected home services.

Any place is a workplace

Any place is a workplace

Ericsson ConsumerLab’s report shows that almost half of the global working population considers it important to have flexible working hours.

Commuters expect more

Commuters expect more

Today, commuters are taking advantage of greater connectivity and apps to simplify their daily commute. However, the public transport industry is perceived as lagging behind. Commuters expect seamless connectivity and real-time travel information, which will allow them to be more productive and efficient during the journey.

Ericsson ConsumerLab – The Voice of the Consumer

Ericsson ConsumerLab has 20 years’ experience of studying people’s behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.

Ericsson ConsumerLab gains its knowledge through a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries and 15 megacities – statistically representing the views of 1.1 billion people. Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures.

To be close to the market and consumers, Ericsson ConsumerLab has analysts in all of the regions where Ericsson is present, which gives a thorough global understanding of the ICT market and business models.