Ericsson ConsumerLab Insights

Highlights

How indoors influence choice of devices in Europe

How indoors influence choice of devices in Europe

This Ericsson ConsumerLab Europe report highlights the crucial expectations of consumers as they go about their daily lives.

A fond farewell to the analog age

A fond farewell to the analog age

Ericsson ConsumerLab celebrates 20 years in consumer research with a nostalgic series of short films that show how new types of media and technology have influenced everyday life in that time.

Internet goes mobile

Internet goes mobile

Consumers in Sub-Saharan Africa want to be able to keep conversations going with family and friends in different places and stay informed and connected at all times. People are used to being connected to meet personal and professional needs, wherever they are according to reports from Ericsson ConsumerLab: Nigeria and South Africa.

Mobile broadband creates new behaviors amongst urban Indian smartphone users

Mobile broadband creates new behaviors amongst urban Indian smartphone users

Amount of mobile internet users growing substantially, with four times the amount of users over the age of 50, and three times the amount of middle aged users being added in the past two year.

Living longer: wellness and the internet

Living longer: wellness and the internet

This Ericsson ConsumerLab report examines how satisfied consumers are with their overall wellness, and how it relates to their use of the internet for health and fitness purposes.

Mobile internet set to transform Maghreb society Ericsson report finds

Mobile internet set to transform Maghreb society Ericsson report finds

A new report from Ericsson ConsumerLab, "Internet goes mobile", analyzes trends in ICT usage in urban Maghreb.

Ericsson ConsumerLab – The Voice of the Consumer

Ericsson ConsumerLab has 20 years’ experience of studying people’s behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.

Ericsson ConsumerLab gains its knowledge through a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries and 15 megacities – statistically representing the views of 1.1 billion people. Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures.

To be close to the market and consumers, Ericsson ConsumerLab has analysts in all of the regions where Ericsson is present, which gives a thorough global understanding of the ICT market and business models.