Ericsson ConsumerLab

Highlights

Games move towards connected future: report

Games move towards connected future: report

The world of games is being transformed. A new Ericsson ConsumerLab report says this transformation is being driven largely by a wave of new devices, more stable internet access and ever-increasing interest.

Ericsson ConsumerLab: Privacy, security and safety online

Ericsson ConsumerLab: Privacy, security and safety online

This report is the third installment from Ericsson ConsumerLab investigating matters of user privacy, integrity and security online.

Connected lifestyles’ expectations identified

Connected lifestyles’ expectations identified

New Ericsson ConsumerLab report identifies the key success criteria for the services of tomorrow to satisfy the needs of a connected society.

Our future is already here – how global cities will shape ICT

Our future is already here – how global cities will shape ICT

Ericsson ConsumerLab, research looks at how specific cultural expectations may shift ICT onto different developmental trajectories in various cities around the world.

The 10 hot consumer trends of 2014

The 10 hot consumer trends of 2014

Ericsson ConsumerLab has identified some of the most important consumer trends for 2014 and beyond.

Smartphones have potential to bridge digital divide in Sub-Saharan Africa, says Ericsson ConsumerLab Report

Smartphones have potential to bridge digital divide in Sub-Saharan Africa, says Ericsson ConsumerLab Report

Ericsson has released its first regional consumer insight report focusing on trends and analysis of the mobile ecosystem in Sub-Saharan Africa.

Ericsson ConsumerLab – The Voice of the Consumer

Ericsson ConsumerLab has close to 20 years’ experience of studying people’s behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.

Ericsson ConsumerLab gains its knowledge through a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries and 15 megacities – statistically representing the views of 1.1 billion people. Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures.

To be close to the market and consumers, Ericsson ConsumerLab has analysts in all of the regions where Ericsson is present, which gives a thorough global understanding of the ICT market and business models.