Ericsson ConsumerLab Insights

Highlights

Future consumers to demand more from shared data plans

Future consumers to demand more from shared data plans

Ericsson ConsumerLab has taken a look at the consumer value of innovations such as shared data plans and how the introduction of such plans has impacted consumer behavior, as well as triggers and barriers to their adoption.

Ericsson ConsumerLab: Mobile commerce in emerging markets

Ericsson ConsumerLab: Mobile commerce in emerging markets

Report examines attitudes towards m-commerce adoption in Latin America, Sub-Saharan Africa and Asia.

The 10 hot consumer trends of 2015

The 10 hot consumer trends of 2015

Ericsson ConsumerLab has identified some of the most important consumer trends for 2015 and beyond.

Business users and decision makers say mobility is business critical

Business users and decision makers say mobility is business critical

Decision makers and business users agree on the importance of mobility, according to a report from Ericsson ConsumerLab.

Ericsson ConsumerLab: Smart citizens

Ericsson ConsumerLab: Smart citizens

A report from Ericsson ConsumerLab shows how the internet facilitates smart choices in city life.

Ericsson ConsumerLab: Anytime, anywhere internet use happening in many countries

Ericsson ConsumerLab: Location irrelevant for anytime, anywhere internet users

A report from Ericsson ConsumerLab shows that the boundaries between work and personal life, and between being at home and outdoors are blurring in the way consumers use their mobile devices.

Ericsson ConsumerLab – The Voice of the Consumer

Ericsson ConsumerLab has 20 years’ experience of studying people’s behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.

Ericsson ConsumerLab gains its knowledge through a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries and 15 megacities – statistically representing the views of 1.1 billion people. Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures.

To be close to the market and consumers, Ericsson ConsumerLab has analysts in all of the regions where Ericsson is present, which gives a thorough global understanding of the ICT market and business models.