The 10 hot consumer trends for 2016

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Ericsson ConsumerLab – The Voice of the Consumer

Ericsson ConsumerLab has more than 20 years’ experience of studying people’s behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.

Ericsson ConsumerLab gains its knowledge through a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries – statistically representing the views of 1.1 billion people. Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures.

To be close to the market and consumers, Ericsson ConsumerLab has representatives in all of the regions where Ericsson is present, which gives a thorough global understanding of the ICT market and business models.


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Episode 4# 10 hot consumer trends 2016

Did you know that consumers expect AI interfaces to start taking over from smartphone screens or that surprisingly many would like to print their own food? This episode will take you through and discuss some of the most important consumer trends for 2016 and beyond. As the adoption of networked technologies moves faster than ever, mass-market use becomes the norm quicker. What may seem like science fiction today, could be part of your everyday life already tomorrow!

Episode #3 The networked life

In this podcast, Ericsson ConsumerLab, explores the ins and outs of consumers in the emerging networked society. Leading the way are the so called Netizens. As they spend more time online and use digital services, their perspective on life changes, leading to a networked lifestyle. Are you a Netizen yourself?

Did you know?

  • About 35 percent of all viewing is spent on on-demand, the rest is live or linear. [2015]

  • 1 out of 4 smartphone users regularly uses the internet to look up details about others.

  • Commuters spend 20 percent more time commuting than doing leisure activities.

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