Ericsson shows TV is a new game with new consumer insight and multi-screen solutions at IBC

At IBC 2012 booth 1.D61, Ericsson (NASDAQ:ERIC) will continue to help content owners, broadcasters, TV service providers and network operators to redefine the television landscape in a rapidly changing society. The company will demonstrate how it is driving the realization of the new world of multi-screen entertainment through consumer insight, industry vision and unique solutions and services that enable the agility, innovation and efficiency required for evolved TV experiences, on all devices.

Ericsson will showcase the broadest offering; from maximizing content value, creating and managing rich new consumer multi-screen TV experiences, to the most efficient video optimized delivery networks. It will also share its unique insight on consumer trends in TV through the third edition of its a ConsumerLab TV & Video Consumer Trend Report, the annual research piece that drives the company’s market intelligence and vision.

"We live in a world where convenience is paramount. As television advances beyond the living room, we understand that today’s consumers are increasingly demanding higher quality and more relevant content on a wide range of connected devices," said Ove Anebygd, Vice President and Head of TV, Ericsson. "TV is a new game, and service providers and operators must focus on making the move towards multi-screen services now, and compete against the unknown. At IBC we’re showing how our award-winning portfolio of solutions is helping operators innovate, deliver and unify the experience across multiple platforms to multiple screens, giving end users a TV experience that’s worth paying for."

Visitors to Ericsson’s new IBC stand will be able to meet Ericsson’s TV experts, including representatives from the newly expanded Broadcast Services group, boosted by the finalization of the acquisition of Technicolor’s Broadcast Services Division in July 2012. There will be live demonstrations of new and valuable consumer multi-screen TV experiences and services that expand TV offerings, alongside industry leading technology solutions, including:

• The world’s first HEVC/H.265 encoder for the delivery of linear TV over mobile networks. The new Ericsson SVP 5500 HEVC encoder enables operators to leverage the new compression standard, which promises up to 50% lower bandwidth needs than MPEG-4 AVC, to deliver consistent, high quality TV experiences on mobile devices.
• Live demonstrations of MPEG-DASH adaptive streaming and next-generation video processing solutions for the monetization of multi-screen services.
• IBC debut of the AVP family, Ericsson’s new multi-function video compression and processing platform at the heart of its content exchange and distribution solution supporting MPEG-2, MPEG-4 AVC and JPEG 2000
• IBC debut of the new AVP 3000 Voyager Digital Satellite Newsgathering (DSNG) device at the heart of its content acquisition solution, with multi-codec, multi-network support
• The launch of Ericsson’s latest Edge QAM products, the EQ9020 and EQ9040, enabling cable operators to efficiently address the evolving cable access network
• Next-generation collaborative user interfaces for multi-screen TV, featuring live demonstrations of the latest customer implementation of the Ericsson powered Chunghwa Telecom multi-screen TV service.
• Multi-screen Cloud PVR – Network-based solutions to time-shift TV on all multi-screen devices
• The new EPG Management Module for Ericsson’s award-winning WatchPoint® Content Management System, a customizable platform for the ingest, translation, validation, normalization, integration, and publishing of EPGs of various formats, enabling a smart and automated selection process of data bound for multiple screens

Per Borgklint, Senior Vice President & Head of Business Unit Support Solutions will be a keynote speaker at IBC alongside Mike Darcey, Chief Operating Officer, BSkyB, Richard Halton, CEO, YouView and Lorna Tilbian, Head of the Media Team, Numis Securities Ltd.

IBC Conference

Friday, September 7 2012, 9.30 - 11.00

Per Borgklint, SVP & Head of Business Unit, Ericsson, Sweden

Stream: Keynote

Title: "Digital Media Connections"

Friday, September 7 2012, 8:00 - 9:15

David Price, Head of TV Business Development, Ericsson

Stream: Advances in Technology

Title: "ETSI: The Convergence of Broadcast TV and the Internet – Are They All Connecting?"

Tuesday, September 11 2012, 10:00 - 13:00

Thorsten Lohmar, Senior Specialist Video Delivery, Ericsson

Stream: Industry Insights III

Title: "SCTE: What Will 4G LTE Deliver For Europe?"

IBC Connected World Demonstration Area

Friday, September 7 2012, 15:00 - 16:00

Simon Frost, Head of TV Marketing, Ericsson

Title: "Connected Consumer Debate: The Technologies Creating The Connected World"

Monday, September 10 2012, 11:30 - 12:00

David Price, Head of TV Business Development, Ericsson

Title: "The Assembly of Association in the Connected World"

Monday, September 10 2012, 11:30 - 12:00

Nilo Mitra, Engineering Director, TV Systems, Ericsson and President of the Open IPTV Forum

Title: "The Assembly of Association in the Connected World"

Notes to editors

Download high-resolution photos and broadcast-quality video at www.ericsson.com/press.

Ericsson is the world's leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.

Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today more than 40 percent of the world's mobile traffic goes through Ericsson networks and we support customers’ networks servicing more than 2.5 billion subscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company’s net sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

• www.ericsson.com
• www.twitter.com/ericssonpress
• www.facebook.com/ericsson
• www.youtube.com/ericssonpress

For further information, please contact

• Ericsson Corporate Public & Media Relations
• Phone: +46 10 719 69 92
• E-mail: media.relations@ericsson.com

• Ericsson Investor Relations
• Phone: +46 10 719 00 00
• E-mail: investor.relations@ericsson.com