New business models and technologies are needed to address the growing number of mobile users and in particular the higher proportion of low-income earners. At the same time, it is important to increase usage among existing and new users who have higher incomes. This is what Communications Expander is all about.

Here is some encouraging news: by 2012 there will be about 5 billion mobile subscribers worldwide, almost double the number of today. The challenge will be to meet the needs of these new subscribers, who are more likely to earn USD 2 per day than USD 200.

They may have lower purchasing power, but because of their sheer numbers, these new users represent a substantial growth opportunity. Studies show that people with low income use mobile phones to support their small enterprises and are therefore more likely to spend a higher portion of their earnings on such services.

Communications Expander minimizes the time, risk and investment it takes to capture the full potential that this development brings and, at the same time, help operators meet the needs of existing and new users with higher income. This is achieved by maximizing network utilization, and providing Empowering service resulting in increased revenue, and networks that expand cost effectively to scale with business success.

With our approach we are not only creating a huge opportunity for operators – but also for their consumers.